Thums Up joins forces with Jasprit Bumrah – Marseille News

The campaign was conceptualized by Ogilvy India

Thums Up has partnered with ICC (International Cricket Council) as an exclusive soft drink partner. “After celebrating true heroism with the #PalatDe and #TaanePalatDe campaigns at the Tokyo 2020 Olympic and Paralympic Games, Thums Up continues to tell stories of strength, resilience and heroism through its association with the Men’s World Cup ICC T20 and Indian fast launcher – Jasprit Bumrah. The 2021 ICC T20 Men’s World Cup will take place in the United Arab Emirates and Oman from October 17 to November 14, ”the company said.

The brand has launched a new campaign through which it aims to showcase the arduous journey of Jasprit Bumrah, who through thick and thin and unwanted opinions, remains engaged and lives up to the challenge, becoming one of the top bowlers. in the world.

Cricket is a shared passion and one of the most popular sports connecting over a billion Indian fans, of all genders, generations and cultures, said Arnab Roy, Vice President and Head of Marketing, Coca-Cola India and Southwest Asia. “In keeping with our history of partnering with world sporting events and our association with the Tokyo 2020 Olympic and Paralympic Games, our strategic partnership with the ICC strengthens our commitment to refresh viewers and enhance their entertainment experiences. The brand continues to render an ode to the hard work, determination and overcoming the multiple challenges of our players to represent India at such prestigious sporting events. We are proud to welcome Jasprit Bumrah, one of the best fast bowlers in the world, to the Thums Up family. His struggles and life story embody the spirit of the brand and will resonate with sports fans around the world, ”he added.

“The brand is all about partnering with global sporting events and celebrating the strength and heroism of real people – the players. I think this is an ideal partnership that brings out the natural bond with cricket fans and showcases the resilience and hard work that players from a variety of backgrounds put in to overcome their challenges and represent our country ”, added Bumrah on the association.

“We love cricket and we admire the courage, hard work and determination of our players, who go above and beyond to play for the country. After the Olympic and Paralympic Games, in the third installment of the #PalatDe campaign, we will celebrate the victories of our cricket heroes over their opponents, ”added Sukesh Nayak, Creative Director at Ogilvy India.

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