Naomi Osaka, one of the best tennis players on the circuit, is the highest paid athlete in the world: in 2021, the Japanese was 12th in the ranking Forbes athletes, thanks to its $60 million, of which $55 million comes from its sponsors, including Google, Louis Vuitton, Mastercard, Nike and Nissan.
Convinced that she would continue to earn money, she broke with the representation agency IMG to create her own company, Evolve, as Roger Federer did in 2013, creating TEAM8. The former world number one will join forces with her agent of the past seven years, Stuart Duguid. “Naomi is not one of those people who spend their time playing video games or watching Netflix”revealed Duguid to the New York Times.
“I’ve spent my career doing things my way, even when I was told it wasn’t expected or traditional. Evolve is a natural step in my journey as an athlete and an entrepreneur, as well as a way for me to continue being myself and doing things my way,” said the 24-year-old. IMG thus loses an important athlete in its ranks, while it is enthusiastic about its new star Carlos Alcaraz and keeps others like Daniil Medvedev and Emma Raducanu.