The Tro Bro Léon partners with Amaury Sport Organization (ASO), organizer of the Tour de France

The Tro Bro Léon continues its development. After 37 editions, the Breton cycling race created in 1984 and famous for its route along dirt roads, has joined forces with Amaury Sport Organization (ASO), organizer of the Tour de France in particular. Concretely, the organization will be ensured by the current team, and its president Jean-Paul Mellouët, while ASO “ will provide the race with its expertise in terms of partner search and media coverage, while ensuring its logistical support », As explained in the press release.

 » I am particularly happy with this partnership agreement with one of the major players in cycling sport in France., explained Jean-Paul Mellouët. Since the creation of Tro Bro Léon in 1984 and for the 37 years that followed, I have never ceased, with a great team, to make it grow. As race director, it is my duty today to think about the future of the race so that it can last for decades to come. This agreement is for me the guarantee that the Tro Bro Léon, benefiting from the recognized know-how of ASO in commercial, media and logistic matters, and while preserving its specificity which made its success, will have still good years ahead of it. « 

Laisser un commentaire