Manufacturers specializing in sports or luxury cars are beginning to turn to the SUV market.
This craze affects even the most traditional brands like Ferrari or Lamborghini.
Why do traditional manufacturers of sports and luxury cars follow the SUV trend?
The era of vehicles intended for specific or even unique uses seems to be over. Manufacturers, even the most traditional and conservative like Ferrari or Rolls-Royce, are gradually reviewing the manufacture of so-called sports or luxury cars to turn to “Sport Utility Vehicles”, better known by the acronym SUV. Is this change just a fad?
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The SUV market, a booming bubble
Consumers once used utility cars on a daily basis. Sports or premiums were occasionally used for weekends. This implied for a household to own at least two cars. Although technically the first SUV dates back to 1963 with the Jeep Wagoneer, which is today a modern and luxurious 4×4, this type of vehicle was struggling to find a place in European homes barely a year ago. decade.
Nowadays, more than 50% of global sales turn out to be crossovers and the popularity of this vehicle continues to grow. Interpreted in French by “Véhicule Utilitaire Sport”, the common point of SUVs is in the large size and the raised chassis. They offer a compromise between utility, family and all-terrain. For some time now, these models have taken a bigger share of the minivan market and are also eating into that of sedans and station wagons.
No criterion determines, for the moment, really the specificities that make a four-wheeler a crossover. The different countries each define the elements to categorize a car. European countries, such as France, are based on the high height of the ground clearance, and the imposing size of the vehicle. Off-road or not, it doesn’t matter. In the United States, on the other hand, an SUV must be able to drive on the tracks of 4×4s, even if they do not have all-wheel drive.
The benefits of SUVs appeal
Consumer vehicle needs are increasingly shifting towards SUVs for 4 main reasons. The first concerns its elevated position compared to conventional automobiles. This position gives the driver better visibility of his driving range. Whether for safety or the pleasure of being at height, users appreciate this aspect of the car.
The second point concerns the capacity of the trunk. This one turns out to be bigger than most other types of cars. The size of the trunk makes it possible to carry a large volume of luggage. It is a significant asset for transporting sports effects, provisions or travel bags.
The interior of SUVs is certainly less spacious than that of minivans, but remains wider than sedans. Consumers find the happy medium here. This makes this type of vehicle interesting. To go further, the manufacturers also take care to base the engine well and reserve novelties such as plug-in hybrids to offer reasonable consumption for daily use.
To make these large cars even more attractive, manufacturers are putting the package on design. They do not hesitate to design showy, aggressive, original models. The term ultra-stylish describes the look of SUVs well. Some manufacturers, such as Ferrari and Lamborghini, even offer powerful vehicles with “sports” options.
Traditional manufacturers of sports and luxury vehicles are launching
Consumers accustomed to selective models from major manufacturers have recently discovered models already known on the crossover market. We can thus cite brands such as Audi, BMW, Jeep, Range Rover, BMW, Porsche or Mercedes Benz. However, there are unexpected manufacturers who are embarking on this adventure.
We are mainly referring to Rolls-Royce, a traditional manufacturer of luxury cars, or even Ferrari and Lamborghini, Italian brands that only produce sports cars. Since the craze of the market, we find more and more « conservative » brands offering at least one SUV in their catalogs.
Depending on your profile, it is now possible to choose different types of SUVs on the market. You can opt for the ultra-luxury range if you can afford it or choose a sportier version.
Porsche is one of the pioneers of luxury SUVs with the Cayenne. The Stuttgart manufacturer also offers the macan, the entry level on the market. Accessible from 48,000 euros. For its part, the Cayenne of 3e generation with its hybridization is worth more than 60,000 euros. For the sportiest version, you can opt for the Turbo-GT and its twin-turbo V8 with more than 600 horsepower.
L’Audi Q7 also falls into this category. Designed to be powerful and comfortable, the German is worth more than 90,000 euros on the market. It offers seven seats and a large trunk for those who like space. Its eternal rival, BMW offers an XXL size crossover, the X7 which is ideal for those who would like more luxury than on the X5. Its price starts at €96,500, and you have to pay no less than €117,000 to get the 530 hp M60i version.
Another German brand, Mercedes-Benz and its series GLS is arguably the biggest and plushest SUV from the star brand. Size aside, this SUV is the ambassador of Mercedes’ manifestation of luxury. If your heart swings for the Maybach GLS 600 4Matic First Class, it is necessary to prepare approximately 206,000 €. For more presence, you can also set your sights on one of the Mercedes-AMG models. The latter offers a debauchery of performance as well as a breathtaking on-board sound system.
The elite with Rolls-Royce
It’s hard to miss the most luxurious brand on the market. Rolls-Royce enters the market with the cullinan since 2018. The manufacturer is known for its cars that exude opulence and comfort. His new car is aimed only at the elite with a price starting at 325,000 euros. With the options, you will easily pass the milestone of 500,000 euros.
The Unexpected Sports Builders
Brands such as Lamborghini, Ferrari or Aston Martin are considered to be traditional manufacturers of sports and prestigious cars. These three manufacturers, however, have produced a sporty crossover that lives up to their reputations.
On the side of the Taurus brand, it is the Lamborghini Urus with its 4-liter V8 engine and 646 horsepower (base). Ferrari meanwhile has just released the Purosangue with its naturally aspirated V12 and more than 700 horsepower. As for Aston Martin, it launched the DBX with its 400 horsepower.
A craze that affects everyone?
Fashion is evolving towards a trend combining, in a single car, the advantage of being utilitarian, practical and spacious. Manufacturers specializing in sports or luxury are beginning to turn to this growing market. Consumers are gradually changing their behavior, to favor a single piece: beautiful and efficient, to the detriment of a collection of cars. Among the brands that have not yet taken the plunge are McLaren and Bugatti.
Article published on 11/29/2022 at 6:07 a.m.