The Ballbecue, this football-shaped barbecue invented in Magog, is entering the major leagues. The Barbec company, which is behind this product, is currently in Las Vegas to break into the American market.
Just a few months ago, the Ballbecue was still only a prototype. 50,000 units could now be produced annually, while marketing begins with a pre-order phase.
A football-shaped barbecue and a grid to represent the field: the idea has something to appeal to our neighbors to the south, who are big fans of pre-match gatherings, also called “tailgates”. Barbec’s founding president, Stephan Genest, is at the Sports Licensing and Tailgate Show, a major event that takes place in Las Vegas from Wednesday to Friday.
“It is a major event to meet all football companies or organisations. Even the National Hockey League is here. It’s to come and get licenses with these big companies. There are also companies that can buy the product, such as Costco,” explains Stephan Genest.
The event, which brings together several hundred kiosks, only started on Wednesday, but the Ballbecue is already a hit with participants. “There are people who have been here for several years who tell us that they have never seen something like this that stands out so much,” adds Danny Desriveaux, former Montreal Alouettes football player and partner in this project.
Several NFL teams, such as the Kansas City Chiefs and Pittsburgh Steelers, have already expressed interest. A meeting must, moreover, be held Thursday between the Ballbecue team and members of the NFL to have the rights to display the franchises of the league teams.