the award-winning FFT, the complete list


November 24, 2021 at 12:55 PM by Thomas

The winners of the 2021 Sport Strategy Grand Prix were revealed on Wednesday morning.

It’s this Wednesday morning, in the second arrondissement of the capital, that the complete list of winners of the Grand Prix Strategies du Sport 2021 was unveiled. The winners are numerous, but the first of them is the French Tennis Federation and the W agency, behind the campaign, “Roland-Garros, a new setting for a legendary tournament”. They won the Grand Prix of this 2021 edition.

Here is, below, the complete list of winners for each category:

Except category

Special price : We Are Social for Accor ALL – « The second-hand new jersey »
Grand Prize: W for the French Tennis Federation – “Roland-Garros, a new setting for a legendary tournament”

1. Digital

Movie :
GOLD: Wassup // Prod for the French Tennis Federation – “L’Envol de Roland Garros”
GOLD: Willie Beamen for Fédération Française de Natation – « At the pool »
SILVER: Lafourmi for Puma – « Drive them crazy »

Operation on social networks:
OR: Marcel for Prime Video – « #FakeTrailer »
SILVER: Havas Sports & Enternainment and Havas Paris for Alpine – “Alpine’s coded tweet”

Podcast, audio operation:
SILVER: The internal team – « Hell of the bench »

Digital ecosystem:
BRONZE TIE: The internal team – « The Team Platform »
BRONZE EX ÆQUO: Sport Heroes for Fédération Française Handisport – « H-Games 2021 »

2. Event operations

GOLD: French Rugby Federation internally – « Let’s bind ourselves for the best »
BRONZE: Publicis Sport and Blue 449 for Krys Group – “L’Étape en Blanc”

3. Press relations, public relations, influence operations

GOLD: GD Conseil pour la Banque Populaire – « Vendée Globe: Clarisse Crémer, conquering the globe aboard Banque Populaire X »
BRONZE: Havas Sports & Enternainment, Socialyse Paris and Konbini for Crédit Agricole – “Crédit Agricole Security Trophy”

4. Customer engagement

GOLD EX ÆQUO + SPECIAL PRIZE: We Are Social for Accor ALL – « The second-hand new jersey »
GOLD TIE: Rosbeef! for Adidas – « Adidas Trust Store for Run for the Oceans »
SILVER: CYD for ibis Budget – “Smart sport by ibis Budget”
BRONZE: MNSTR for Cojo / Paris 2024 – “Club Paris 2024”

5. Advertising campaign

Print:
SILVER: Publicis Sport, Saatchi & Saatchi and Starcom for Visa – « Not without you »

Audiovisual:
GOLD: Lafourmi for the French Football Federation – “Back to football”
SILVER: Babel and Madame Bovary for Ministry in charge of Sports – « It’s too good to play sports »
BRONZE: Buzmann for Boursorama Banque – “Boursorama Banque – Mike Tyson”

6. Brand Content

GOLD TIE: Havas Sports & Entertainment for Accor ALL – « Limitless Loyalty »
GOLD EX ÆQUO: Carat, H3 Media and So Press for Mastercard – « Suzanne »
BRONZE: Webedia for National Games Authority (ANJ) – « Le Pari »

7. Design

GOLD + GP: W for the French Tennis Federation – “Roland-Garros, a new setting for a legendary tournament”
SILVER TIE: Rosbeef! for Adidas – « Adidas Trust Store for Run for the Oceans »
TIE SILVER: Leroy Tremblot for the French Rugby Federation – « Style guide merchandising and licensing France Rugby »
BRONZE: Leroy Tremblot for Puma – « Faster Football »

8. Special operations

Sponsorship, partnerships, brand associations:
GOLD: Havas Sports & Entertainment for GMF – « The GMF training jersey »
SILVER: We Are Social for Accor ALL – « The second-hand new jersey »
BRONZE: CYD for ibis Budget – “Smart sport by ibis Budget”

9. Communication system around esport

BRONZE EX ÆQUO: Havas Sports & Enternainment, Socialyse Paris and Konbini for Crédit Agricole – “Crédit Agricole Security Trophy”
BRONZE EX ÆQUO: Agence Seven et Hurrah Studio for Aldi France – « Aldi – Partenariats Esport »

10. CSR & sport communication, major causes

OR: Rosbeef! and Better Call So for Adidas – « Adidas Football Collective »
SILVER: Marystone for Intersport France – “Engagements Sport”
BRONZE TIE: Rosbeef! for Adidas – « Adidas Trust Store for Run for the Oceans »
BRONZE EX ÆQUO: UniTeam for Orange – « Take a seat »

11. Integrated communication operation

BRONZE: Lafourmi for Uber Eats – “Faim d’Europe”
GOLD: Sport Market for Foncia – ‘With Foncia, rugby is played # at Home – 11 ″






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