The 24 hours of Le Mans, « a hell of a laboratory » according to Marc Meurer, boss of Porsche

While certain manufacturers are making a comeback this year for the centenary of the 24 Hours of Le Mans, such as Peugeot and Ferrari, Porsche will continue to challenge its rivals on the track. The German brand has participated in the race for 72 years, and is even the one that currently holds the most victories in this historic competition. In all, it has emerged as the winner of the Le Mans double clock race 19 times, between 1970 and 2017. A presence such as a test center called the « Porsche Experience Center » has even been built near the track. . This first dedicated French center was created in 2015, it is also a place of welcome for fans of the luxury sports brand, customers and future owners.

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Marc Meurer, President of Porsche France, also received Capital there to talk about motorsport and the very special link that has united the Stuttgart firm with Le Mans and its Bugatti circuit since 1951. The manager mentions in particular the impact of its commitment to the 24 Hours of Le Mans on its brand strategy. He also asserts that all the cars launched in this competition form a laboratory for developing new technologies, which will notably equip future production models. He reminds us, Porsche has an ambition: to reach 80% of vehicles sold in electric by 2030. And for this, he evokes the transition and electrification plans.

Discover the full interview with Marc Meurer, President of Porsche France, in the video at the top of the article.

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