TCL’s latest regional market launch unveils new QLED Mini LED TVs and smart home appliances available in the Middle East and Africa


Class in: Business, Science and technology, Sports and leisure
Topics : Contracts, New products and services

As part of its globalization strategy, TCL is deploying technology that allows customers in the region MEA of lead smarter, healthier and more seamlessly connected lifestyles

DUBA, UAE, June 1, 2023 /PRNewswire/ — TCL, the world’s TOP 2 and TOP 1 98-inch TV brand, today unveiled its latest multi-category products for the Middle East and Africa (MEA) market at a an exclusive Duba launch event. TCL also announced its partnership with Arsenal Football Club as the club’s official regional consumer electronics partner. The event was marked by a special appearance from Arsenal legend, Robert Pires.

Whether it’s the stunning picture quality of the 2023C Series Mini LED and QLED TVs or an exciting range of upgraded appliances and air conditioners to enable a healthier and more convenient lifestyle, TCL’s latest product line underscores its commitment to providing customers in the region with the very best in technological innovation.

expand the imagination with innovative display technology – Introducing the latest generation of TCL Mini LED with the C2023 series

A pioneer and leader in Mini LED technology, TCL proudly presented its latest generation technology to the APAC audience. The C845is the latest addition to TCL’s Mini LED TV range, with more local dimming zones at work for infinite contrast dimensions, high-efficiency and wide-angle Mini LEDs to achieve the highest brightness levels this HDR 2000nits day. Available in 55 », 65 », 75 » and 85 » models and backed by the AiPQ3.0 processor, the TCL C845 delivers exceptional picture quality combined with unparalleled sound thanks to Dolby Vision IQ and Dolby Atmos.

Countless colors and endless entertainment with the all-new C745 and C645 QLED TVs

For gamers, TCL introduced its new TCL C745 which combines QLED with Full Array Local Dimming technology, 4K HDR and industry-leading 144Hz refresh rate VRR and 240Hz game accelerator for smooth, crisp and colorful HDR picture quality. The new TCL C645 is equipped with TCL QLED technology for exceptional color expression, certified with Dolby Vision and Dolby Atmos and features a 120HZ gaming accelerator, making it a great option for those looking for interactive home entertainment experiences and high quality.

Improved home appliances for a healthier and more convenient lifestyle

TCL has also launched a series of new home products with the aim of enabling a seamless and healthy connected lifestyle. The brand shared updates on the air conditionerswith her innovative Gentle Cool series with a new pure, minimalist and easy to clean design. TCL has also introduced its latest refrigerator and washing machine offerings to consumers to help them lead healthier and more convenient lives.

Sunny Yang, Managing Director of TCL MEA, said: “We are delighted to introduce the latest generation of TCL Mini LED and QLED TVs to the Middle East and Africa market. Our goal is to meet the changing needs of our consumers and offer the latest cutting-edge technologies to provide them with an exceptional, premium entertainment experience. We’re also looking forward to showcasing our latest offerings in home appliances that will make their lives easier.

TCL’s growth in the MEA region has been truly remarkable over the past year. Mohammad MinhajuddinSenior Marketing Director of TCL MEA, said: We are expanding our TV portfolio in the MEA region by offering more choices to customize with technology to match their requirements and interests The quality of our products speaks for itself, as they played a vital role in achieving our ambitions for the future.

These new offerings align closely with TCL’s brand signature, Inspire Greatness, which not only conveys the brand’s current message, but also embodies TCL’s assurance and aspiration to offer consumers around the world values ​​that motivate them and enable them to strive for excellence in all aspects of their lives, beyond the mere product offering.

Igniting Passions: TCL Highlights New Sponsorships for MEA Market

TCL has long been a champion of the sport, which is an integral part of its overall strategy to strengthen its influence in the world. In the MEA market, TCL has unveiled its partnership with one of the world’s most iconic football clubs, Arsenal FC, as the Official Regional Consumer Electronics Partner.

In addition, TCL has expanded its cricket product portfolio in the region by entering into partnerships with the Abu Dhabi Knight Riders, Peshawar Zalmi and the Cricket Team of the Pakistan. Globally, TCL has established a number of well-established partnerships with some of the biggest football teams in the world, including the Spanish and Italian national teams, and is an official partner of the most popular sports league in the world. United States, the NFL.

In the field of video games, TCL is pleased to strengthen its longstanding partnership with Call of Duty as an official partner. TCL TVs have been praised for their performance in video games, allowing gamers to enjoy a more immersive experience, with crisp detail, smooth motion and ultra-low input lag. Further activities with this world famous video game franchise will be announced at a later date.

As the premier creator of high-performance, cutting-edge technologies, TCL recognizes that its TVs have the unique ability to connect and inspire people around the world, immersing them in the action on screen.

About TCLEelectronics

TCLEelectronics (1070.HK) is a rapidly growing consumer electronics company and a major player in the global television industry. Founded in 1981, it is now present in more than 160 markets worldwide. TCL specializes in the research, development and manufacture of consumer electronics products, from televisions to audio devices and smart home appliances.

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