Staples Center is changing its name! | NBA

The cryptocurrency industry has invaded the NBA a few months ago, and one of the league’s most legendary venues will in turn change its name. At Christmas, the Staples Center will become the Arena, and according to The Athletic, this is the biggest naming contract in NBA history.

The Lakers and Clippers have been playing at Staples Center since 1999, and as of December 25, we will have to talk about Arena. This platform already had a foothold in the NBA since it is none other than the jersey sponsor of the Sixers since this year, and in 2021 alone, its leaders spent $ 400 million to appear with PSG or in Formula 1.

It should be remembered that the Heat also fell for the millions of dollars of a cryptocurrency trading platform, and Jimmy Butler’s teammates are now playing at the FTX Arena. On the Portland side, it’s StormX that appears on the Blazers jersey.

Finally, the NBA also signed a multi-year contract with Coinbase, a cryptocurrency exchange platform for buying, selling and storing Bitcoin, Ethereum, Litecoin, and other cryptocurrencies.

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