Sponsorship – The list of 35 National Football League (NFL) sponsors for 2022-2023

Tonight, the National Football League (NFL) is back with the kickoff and the game between the Los Angeles Rams and the Buffalo Bills.

For this new season 2022-2023 and as the NFL tells usthe American League claims a total of 35 partners which is listed below.

Sponsors who pay some millions of dollars to partner with the power league every year. For the past season, sponsorship revenue from the league and its 32 franchises reached $1.8 billion, according to IEG.

Note that within these 35 companies, several brands can be associated with the NFL, one thinks in particular of the Pepsico group (Pepsi, Gatorade, Frito-Lay, etc.). A list of partners in which does not appear by the equipment supplier of the NFL, namely Nike, nor the various broadcasters.

It should be added that the « automotive » and « airline » categories, two sectors which invest in football sponsorship, are not represented in the NFL’s partners for this start of the season.

NFL Sponsors (September 2022)

  • ALIGN Teeth Aligners and 3-D Intraoral Scanners 2020
  • AMAZON WEB SERVICES Cloud Infrastructure, Cloud Platform, Machine Learning and Artificial Intelligence (non-exclusive) 2017
  • ANHEUSER-BUSCH Beer, Hard Seltzer, Low Alcohol Refreshers (flavored malt beverages) 2011
  • BEST BUY Home Consumer Electronics Retail 2020
  • CAESARS ENTERTAINMENT Sports Betting (non-exclusive), Casino (exclusive), Free-to-Play (non-exclusive) 2019
  • CASTROL Motor Oil 2010
  • CIGNA Health Insurance 2019
  • CISCO Physical Network Infrastructure (eg, routers, switches, data centers) (exclusive), Network Security (exclusive), Digital Signage Solutions (exclusive), Security Hardware for Enterprises (non-exclusive) 2021
  • DIAGEO Distilled Spirits, Read-to-Drink Distilled Spirits-based Cocktails 2021
  • EMD Milk; Yogurt and Cheese (in-school) 2003
  • DRAFTKINGS Sports Betting (non-exclusive), Daily Fantasy (exclusive), Free-to-Play (non-exclusive) 2019
  • E. & J. GALLO Wine, Champagne, Prosecco, Sparkling Wine 2022
  • EXTREME NETWORKS WiFi Analytics and WiFi Network Solutions 2013
  • FANDUAL Sports Betting (non-exclusive), Free-to-Play (non-exclusive) 2021
  • FEDEX Package Delivery Services and Office Supply Retailer 2000
  • HYPERICE Recovery Technology 2020
  • INTEL Volumetric Image/Video Technology 2017
  • INTUIT Financial and Accounting Software, Tax Preparation 2018
  • LITTLE CAESEARS Pizza 2022
  • LOWE’S Home Improvement Retail 2019
  • MARRIOTT Hotels 2011
  • MARS SNACKFOOD Chocolate and Non-chocolate Candy Products 2002
  • MICROSOFT Tablets, Laptops & Operating Systems, Collaboration Software 2011
  • NATIONWIDE Auto, Home and Life Insurance (co-exclusive with USAA) 2014
  • OAKLEY Helmet Visors, Non-prescription Sunglasses, Eye Glass Frames, Goggles 2019
  • P&G OTC Grooming, Fabric/Air Care, Household Needs, OTC Remedies 2009
  • PEPSICO Pepsi: Beverage (eg, soft drink, water, tea) 2002 / Frito-Lay: Salted Snacks, Popcorn, Peanuts, Peanut Products, Salsa, Dips 2000 / Gatorade: Sports Nutrition including Sports Performance Beverages, Sports Fitness/Enhanced Waters, and Sports Nutrition Products in all forms 1983
  • ROCKET MORTGAGE Mortgages 2020
  • SLEEP NUMBER Matresses, Sleep Tracking, Bedding, Sleep & Wellness 2018
  • SUBWAY Quick Service Restaurant 2020
  • UBER EATS On-Demand Food Delivery 2020
  • USAA Auto, Home and Life Insurance (co-exclusive with Nationwide) & Military Appreciation which is exclusive in insurance category, Retail Banking (co-exclusive with Visa) 2011
  • VERIZON Wireless, Local & Long Distance Telecommunications Services (exclusive), VoIP (exclusive), Home Residential and Business Internet Services (exclusive), Mobile Handset Devices (exclusive), Smart Communities Services (non-exclusive) 2010
  • VISA Payment Systems Services, Retail Banking (co-exclusive with USAA) 1995

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