Record TV rights in the history of sport

Nicolas Kohlhuber, Media365: published on Friday March 19, 2021 at 2:54 p.m.

The allocation of NFL TV rights over the period 2023-2033 has broken all records. The various lots were purchased for a total estimated sum of $ 100 billion.

The Covid-19 pandemic and its economic consequences do not seem to mean the end of the increase in TV rights. This Thursday, the NFL formalized the signing of a record contract. The American football league would have managed to double its revenue from TV broadcasts. By agreeing with Amazon, CBS, ESPN / ABC, Fox and NBC, the NFL signed a contract estimated at 100 billion dollars by the American media. A jackpot that will be spread over ten years between the seasons 2023 and 2033. It is quite simply an unprecedented sum in the history of world sport. Its importance is all the greater since the regular season of the NFL has only 16 days. The 267 annual games will therefore bring in around $ 10 billion each season. An amount welcomed by Roger Goodell, the operational boss of the NFL. « These agreements will give fans better access to the games they love. We are proud to extend our partnerships with the most innovative media groups in the market. With the recently signed collective agreement with the NFLPA (the players’ union ), these broadcasting agreements open an era of unprecedented stability which will allow the League to continue its evolution by helping the progress of our sport. « 

NFL TV rights have seen such progress thanks to a strategy that now relies on online platforms. Amazon will in particular continue to grow in the sports broadcasting market thanks to the exclusive rights to Thursday Night Football. Regarding the broadcast of the Superbowl, the most anticipated sporting event of the year in the United States, it will be shared between the various broadcasters who will follow one another throughout the decade for which they have signed.

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