Called Destination Porsche and unveiled in 2019 in Palm Springs, California, the new architectural concept of the German brand is now visible in France. The RCM group opened the first center bearing the new Porsche identity on April 4, 2022 in Bayonne. Inaugurated on May 19, in the presence of Marc Meurer, President of Porsche France, this setting built on a plot of 4,345 m² revolves around a 645 m showroom2 and an area 470 m² dedicated to after-sales. It is located near Biarritz airport, along the avenue du 8-mai-1945.
A workshop for electric vehicle batteries
Destination Porsche centers have charging stations and a workshop for electric vehicle batteries to service Porsche Taycans and future electric models. In the showroom, “interactive modules” present the range of new vehicles, the E-Performance electrical ecosystem, as well as Porsche Approved certified used vehicles. Welcoming customers and brand enthusiasts via a new space called PorschePlatz.
Another feature specific to the new concept, customers can observe the repair of their vehicle from the showroom, and this, « for the sake of transparency and satisfaction », explains the builder.
The third Porsche center for the RCM group
For the group led by Ronan Chabot, this is a third Porsche center in France, after those in Bordeaux and La Rochelle. The operator already represented the German brand in Bayonne in recent years with a temporary structure. In 2021, Porsche RCM centers marketed 320 new vehicles and 400 used vehicles.