PSG, a year that counts twice for the club?


As the 2022 World Cup approaches, the eyes of football fans are more than ever on the club in the French capital. Acquired ten years ago, the club that was in trouble in Ligue 1 has become in a few years one of the main players on the world football scene. With ever more impressive recruitment and a very well-established marketing strategy, PSG has really entered a new dimension.

That of the clubs which represent a brand by their simple names. Several observers say that Qatar has positioned itself on PSG to enter football in order to better prepare for its World Cup and its acceptance. But is this really the club owner’s only goal? Certainly not.

However, at the time of the competition which will highlight a whole country, the club which represents it in Europe must look good. Analysis of the final sprint of PSG before the World Cup in Qatar in 2022.


Photo by jorono, CC0

The PSG multiplies the blows of marketing genius like this partnership with the Jordan brand.

Unparalleled recruitment more than ever

Since the club entered a new era, recruiting has always been one of the best in Europe. If of course the club is extremely rich, it is also the case of its competitors who however did not know how to attract so many people.

The club offers staggering salaries, it’s true, but he also convinced Kylian Mbappé to stay in France. This year, he even took the risk of keeping him knowing he can go free this summer. It attracted Neymar, one of the football’s biggest stars, known to be a genius of the game on and off the field. He finally managed to bring together the two captains of the biggest clubs in Spain. Madrid defender Sergio Ramos and Barcelona legend Lionel Messi.


Today, the team is so strong on paper that some esports football competitions ban Paris Saint-Germain. But the stars are also supported by many young people in the making, a strategy that is therefore part of the long term. Contrary to those who say the investment fund will sell after the World Cup.

Despite this vision over several years, recruitment XXL club in the capital does not seem to hide the ambition of the leaders at the dawn of international competition.

The Champions League as an aperitif

If the PSG made a point of honor to constitute a team of superstars, it is not for the Ligue 1. Dominator for many years, the Parisians seem once again step on the championship this season. However, the real stated objective of the club is not here, but in the most prestigious of competitions. The Champions League is the Holy Grail for a great club.


When we know that only Marseille has a star on its jersey in France, we can only see the magnitude of the task. To establish a certain legitimacy and enter the great family of football « institutions », PSG can only count on its trophies. Because, beyond the team, the players, the increasingly prestigious coaches, the club does not yet have the recognition of the football world.

And time is running out for Qatar who announced ten years ago that they wanted to win the Champions League. What better way, then, than the year of the World Cup to « bring the cup home »?

Beyond political considerations and state prestige, the very history of PSG since its acquisition by Qatar pushes towards a victory in the Champions League. And it was this crossbreeding that produced one of the biggest recruitments in history.


With the arrival of the stars, the club has become more and more popular.

When the history of the club meets the history of the country

Even if the World Cup was in ten years, this year would be pivotal for PSG. Indeed, the history of Paris Saint-Germain in the most beautiful of competitions is worthy of a roller coaster. With stinging defeats, remounted, and of the victories which marked, the Parisians did not make in the half-measure.

But the results are improving with a final and elimination in the semi-final last year. It is therefore the year or never for the club and the players to show that they have the quality necessary to become champions from Europe.

It is therefore rather the meeting between the end of the World Cup and the results of the last seasons of PSG which justified such expenditure. This year certainly counts double for the capital club, but it is not entirely because of an outside event. The club’s own history lends itself to this team which makes fans dream and adversaries nightmares.


See you at the end of the season to find out if this meeting has produced the desired effects.



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