The Toronto Maple Leafs are the ninth NHL team to unveil a sponsorship crest on their jersey for the 2022-23 season.
The advertisement, placed in the upper right corner of the Leafs jerseys: “Milk”. The cursive logo represents the Dairy Farmers of Ontario.
« Just as milk nurtures healthy bodies, Ontario’s dairy farming families proudly nurture healthy communities, and that’s central to our ongoing partnership with the Toronto Maple Leafs, » said Cheryl Smith, CEO of Dairy Farmers of Ontario, in a statement published Tuesday by the Leaves. “Placing our Milk logo on Leafs jerseys is a symbol of this shared commitment and the role of milk in building a strong body and a healthy life.
The patch will debut Sept. 24 when the Leafs play an exhibition game against the Ottawa Senators.
“Given our pride in our partnership with Dairy Farmers of Ontario and the immense benefits of milk for elite and everyday athletes, it is only fitting to see the blue and white milk logo on the iconic blue and white Maple Leafs logo white jerseys, » said Jordan Vader, Senior Vice President, Global Partnerships at MLSE, in the team statement. « In addition to the values shared by MLSE and DFO of supporting initiatives communities, we look forward to further developing our partnership to reach the next generation of fans and give back to communities across Ontario.
Leafs join Arizona Coyotes (Gila River Resorts & Casinos), Columbus Blue Jackets (Safelite), Minnesota Wild (TRIA Orthopedics), Montreal Canadiens (RBC), Pittsburgh Penguins (Highmark) , the St. Louis Blues (Stifel), Vegas Golden Knights (Circa Sports) and Washington Capitals (Caesars Sportsbook) as teams debuting sponsored patches on their jerseys this season.
Talk to Daily face-to-face Last week, NHL deputy commissioner Bill Daly said the league expects all 32 teams to eventually unveil advertising on their jerseys, but the process could take months or even years. , because the teams negotiate with the sponsors. The league has no plans to allow multiple patches on jerseys at this time, although Daily reported that the NHL may offer patches for its on-ice officials’ uniforms.