Porsche France launched a new Porsche NOW concept at the beginning of summer 2022 on Place de l’Hermitage, in Le Touquet-Paris-Plage. With this pop-up store, Porsche offered visitors throughout the summer to stop on the way to the beach to dive into the world of the brand.
Porsche will seek out its customers by offering new concepts of small pop-up stores. This new concept, which recently arrived in France, was present during the summer of 2022 in Le Touquet via a 75 m² pop-up store. The objective is to offer a different experience to visitors, focusing in particular on electromobility with the presentation of the Taycan, the first 100% electric model from the Stuttgart-Zuffenhausen brand.
A charging station was present as well as high-end Porsche eBikes electric bikes available for testing. Watch enthusiasts were also targeted with the exhibition of new 100% customizable Porsche Design custom-built Timepieces Chronographs, configurable on the internet and available to order. Porsche Lifestyle products were also available for sale directly on site.
For potential future customers, Porsche has made available a personalization lounge allowing them to configure their future Porsche while being individually accompanied by specialists from the brand.
Samples of bodywork paints and leathers were available in order to be able to better realize in real life. A virtual reality headset has also been made available to customers in order to discover their configuration in real time in 3D by turning around the vehicle or sitting behind the wheel.
The Porsche NOW is also a place to live and relax for everyone, where visitors can enjoy a coffee while the children can have fun with adapted Baby Racer Porsche cars and a “Corn Hall”.
The Porsche NOW concept is provided by Porsche and realized in cooperation with Porsche subsidiaries and dealers in the respective markets. The aim is to allow the Porsche Centers to be present where they do not have a point of sale but where the target groups are, and to establish a first contact. Several similar concepts have already emerged around the world in Germany, Switzerland, Greece, Japan, Taiwan, Brazil and Canada in particular. This is the first time that the concept has been developed in France, and was operated by the Center Porsche Lille.