Partnership: Binance and CAF, a marriage to develop African football

First blockchain ecosystem and first cryptocurrency exchange in the world, Binance supports, as official sponsor, the 33rd edition of the African Cup of Nations football called CAN TotalEnergies 2021, which has been held since January 9 in Cameroon. This structure is sponsoring a large-scale football event for the first time. Binance thus brings, through this partnership, its global brand and technology to African football. This sponsorship agreement makes, according to an information note, Binance the exclusive crypto & blockchain partner of this competition. “I am delighted to welcome Binance as an official sponsor of the CAN tournament this year. Through this partnership with CAF, Binance will connect with its users and the African community through football.

CAF is ready to embrace blockchain-based technology and its impact on the future of African football development. I am sure that together, with Binance, we can take African football to a new level,” said Veron Mosengo-Omba, General Secretary of CAF. Like him, Yi He, co-founder and CMO of Binance, also welcomes this collaboration. “With a population of 1.2 billion Africans and the prevalence of blockchain technology & its use cases, we believe the African continent could lead the future of the blockchain industry. We will continue our efforts to drive mainstream crypto adoption, so more people can understand crypto and understand Binance.

For his part, Emmanuel Babalola, Director of Binance for Africa, says the pride of his company, to be an official sponsor of the CAN, especially that « football is the most popular sport in Africa, the one that unites everything the continent « . “It supports our mission to mainstream crypto across the continent,” he adds. Binance is also the official partner of the Assist of the Day / Binance Assist of the Week / Binance Assist of the Tournament, which will be promoted on CAF social media channels including Facebook, Instagram, Twitter, TikTok and on six CAN sites in five cities in Cameroon. More than 160 nations are broadcasting this CAN 2021 live with an audience of more than 300 million people.

The final is scheduled for February 6. Note that Binance has provided free crypto education courses to more than 541,000 Africans since 2020 on topics ranging from user protection to building a blockchain career. Its mission is to drive blockchain adoption and enable greater access to financial services for the unbanked around the world.

Y. Sangare

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