The two brands have just completed their annual developer conferences – Oppo over the years has become a premium challenger, it is surely in pole position to become the leader, the only brake is the Tech War between the US and China!
Oppo was founded in 2004, owned by the multinational Chinese multinational firm BBK Electronics specializing in electronics, which also owns the OnePlus and Realme brands. Over the past 10 years, OPPO has focused on making smartphones with increasingly powerful camera capabilities, OPPO launched the first mobile phone, the Smile Phone, in 2008. They designed the first The world’s rotating camera smartphone in 2013, launched the world’s thinnest smartphone in 2014, the first to introduce the 5X “Periscope” zoom in their cameras and the development of the first 5G commercial smartphone in Europe. In 2019, OPPO launched a plan to invest US $ 7 billion over three years in R&D to develop core technologies advancing design by technology.
Today, OPPO is ranked fourth smartphone brand in the world. OPPO and its subsidiaries (encompassing the OPPO, OnePlus and realme brands) took second place in the global smartphone market in May 2021 with a 16% share of unit sales, followed by Apple at 15%, according to the report. monthly on the Counterpoint Marketplace. OPPO’s activities span 40 countries with more than six research institutes and five R&D centers around the world, from San Francisco to Shenzhen. OPPO has also opened an international design center headquartered in London.
To illustrate the Oppo spirit, we can talk about the design of a skyscraper designed for the company’s new research and development headquarters, the project, which is to be built in Hangzhou’s Future Sci-Tech City. Named O-Tower, the tower creates a giant, continuous loop that “connects earth to sky in a continuous loop of collaboration”. It covers a total area of 161,330 square meters.
It is difficult to go through all the announcements of the giant, here are a few that show the efforts to go beyond a manufacturer of smartphones, but to build an ecosystem like Samsung, Apple, Google!
Since 2018 OPPO officially launched the “Gravity Plan”, a billion RMB program to support outstanding developers around the world. Since then, the plan has provided resources for over 2,000 apps, resulting in 9.2 billion impressions and over 180 million downloads in 2019 alone. The platform for developers is quite comprehensive, they have APP Market which is an official platform for downloading and managing applications and games published by OPPO, perfectly integrated with OPPO mobile phones – Theme Store is a personalization application developed by OPPO that offers a selection of themes, fonts, wallpapers… A Game Center committed to helping developers provide users with fun and entertaining games free from spam and viruses. OPPO PUSH which is a system level channel on ColorOS, providing developers with notification delivery services.
Recently they have made available to developers new technical tools like Omoji, an AI-driven technology in ColorOS, is able to capture and reproduce subtle facial expressions and create ultra-realistic virtual avatars through Deep Learning and powerful algorithms. Meanwhile, Vulkan API-based ray tracing accurately reproduces real-world details and also enhances the visual experience. OPPO, which has completed the development of the prototype on mobiles, plans to provide its access to developers from 2022. By increasing the quality of 3D wallpapers and image filters, ray tracing also contributes to the realization of superior customization.
Oppo has also partnered with Baidu, Tencent, Vivo, Xiaomi and other companies to establish a gold label, aimed at improving the compatibility, standardization and security of the application industry.
Oppo invests heavily in R&D, the five R&D centers have separate missions, some of them are dedicated to camera, power supply, battery and performance. For example Oppo will test the cameras of the phones in different man-made scenes and analyze the data produced from samples in the laboratory. Equipped with specialized machines to test different light sources, with different photography / videography scenarios, the laboratory aims to bring more optimizations to camera technology in smartphones. This month OPPO announced its entry into the Board of Directors of the Connectivity Standards Alliance (CSA). Thanks to this role, he becomes a main member of the Alliance in the development of the unified IP connectivity protocol Matter, crucial for the development of the Internet of Things (IoT). In addition, OPPO will promote Matter in China.
By the end of June 2021, OPPO had filed more than 8,800 image patents worldwide and had more than 3,500 issued patents.
Together with its partner Swisscom, OPPO launched the Reno 5G in Switzerland in May 2019, making it the first commercially available 5G mobile phone in Europe. They launched a new 5G VoNR voice service technology based on the SA network, the call quality will be drastically improved. Users will enjoy an instant connection with clearer sound from callers with almost no background noise.In April 2020, OPPO conducted the first-ever 5G VoNR call test on a commercial device in partnership with Ericsson and MediaTek.
In July 2020, OPPO worked with Vodafone and Ericsson at Coventry University in the UK to create a small-scale 5G SA network, the first in the UK, using Find X2 Pro and Reno3 mobile phones. At Coventry University, OPPO and Ericsson worked with Qualcomm and MediaTek to develop mobile-side network slicing solutions based on OPPO Find X2 Pro and Reno3 to create the world’s first 5G SA network slicing service. UK. At Coventry University, OPPO and Ericsson worked with Qualcomm and MediaTek to develop mobile-side network slicing solutions based on OPPO Find X2 Pro and Reno3 to create the UK’s first 5G SA network slicing service. In May 2021, OPPO and Thales collaborated to launch the world’s first 5G SA compatible eSIM functionality on the OPPO Find X3 Pro.
As of March 2021, OPPO’s collection of patents related to 5G communication standards covers more than 20 countries and regions around the world. In 3GPP, OPPO has been involved in developing standards for all key areas of 5G NR in versions 15 and 16, producing over 3,700 specification documents, 28% in 2019. OPPO is now working hard to conduct In-depth research on standards in versions 17 and 18. As one of the first companies to launch research initiatives on B5G / 6G, the OPPO standards team launched the first 5G + AI study in the 3GPP’s SA1 project, exploring how 5G can be enhanced by AI.
Its own OS, Color12
We tested the Oppo X2 Pro in 2020 and we were surprised at the UI design which is more than successful on Android. At the beginning of October they launched the brand new ColorOS 12 operating system aimed at offering its users a seamless experience closer to that of the original Android 12. There is now a central theme present in 68 countries, touching the lives of 440 million users worldwide. Building on OPPO’s Infinite Design concept, which is light, clean, and richly and highly customizable, the new operating system offers a more inclusive experience and comes with icons, animations and an information frame more soft, suitable for different languages and cultures, as well as an adaptable framework with different phone formats.
ColorOS, aims to become the most user-friendly operating system for Android developers, it offers free SDKs that cover the best capabilities of the camera: video shooting with Ultra Stable mode, HDR, Ultra Wide Angle… They also opened HyperBoost and Color Vision Enhancement to allow developers to improve the Android ecosystem.
The company aims to bring ColorOS 12 to more than 110 models with 150 million users.
OPPO has just presented the OPPO Carlink solution, which allows many features such as opening doors and streaming content to screens from a smartphone. With OPPO Carlink, already a partner of more than 70 companies, developers will have easy access to develop automotive-related products. It reminds you of other competing services 🙂
Other recent announcements include the creation of OPPO Health, a health arm focused on preventive medical care and lifestyle changes. Stimulated by sensors, algorithms, data and biomedical engineering. Created at the beginning of the year, the OPPO Health Lab is a multidisciplinary research team that studies fields such as sleep, sport, blood circulation and telemedicine. OPPO also showcased the OPPO Health Research Kit, a set of tools that empower employees in the healthcare industry to better collect data and analyze it before developing unique applications. They also confirmed that they will cooperate with Beijing Tsinghua Chang Gung Memorial Hospital, Fuwai Hospital of Chinese Academy of Medical Sciences, Tsinghua University, Peking University Health Sciences Center, and the Beijing Sports University.