NHL – Flow new official water of the Montreal Canadiens

To mark the start of the 21-22 NHL season this week, the Montreal Canadiens welcome a new official partner in the water segment with “Flow Alkaline Spring Water”.

As part of this partnership, the brand of the Flow Beverage group also becomes the exclusive supplier of water for the Bell Center and the Bell Sports Complex (training center). Each year, the multifunctional hall, the largest in NHL, welcomes 2 million people combined through 150 events including more than forty Montreal Canadiens games.

During NHL franchise home games, Flow will be visible on the signage around the ice. « This partnership will significantly increase brand awareness and encourage testing of our products » said Maurizio Patarnello, CEO of Flow, in a press release.

Among the investors of the Flow brand, we find a certain Russell Westbrook, NBA player of the Los Angeles Lakers.