NHL – CIBC new partner of the Montreal Canadiens

At the end of last week, the CIBC bank formalized the signing of a new partnership contract with the Montreal Canadiens.

As part of this agreement, the new CIBC logo presented a few days ago will be visible on the NHL franchise helmet for away games. For home games at the Bell Center, CIBC will also be clearly visible with a presence in particular in the center of the ice.

Visibility started during the pre-season game against Toronto.

Toffoli hits the mark on a breakaway!

Tyler hits the bullseye on a breakaway! 🎯#GoHabsGo pic.twitter.com/gmsQpSsrHF

– Montreal Canadiens (@CanadiensMTL) September 26, 2021

For home games, Bell will once again be the visible sponsor on Montreal’s helmet. As a reminder, sponsorship on the helmets of NHL players has been authorized since last season, particularly in the face of the drop in income linked to the COVID-19 crisis.