NFL – The Los Angeles Rams launch their virtual platform « Virtual Rams House »
Winner of the last Super Bowl, the Los Angeles Rams NFL franchise is launching a virtual platform for its community with “Virtual Rams House”.
Designed by the company 6Connex, the platform will allow fans in particular to be able to exchange with each other with dedicated spaces. In this year-round virtual environment, major Rams sponsors will also have the opportunity to engage and interact with the community.
“Creating a virtual venue for a major professional sports team is exciting” explains Ruben Castano, CEO of 6Connex, in a press release. « This partnership with the Rams pushes the boundaries of Fan Experience and helps everyone engage with the team in new ways. »
It remains to be seen whether the “Virtual Rams House” will be up to scratch in terms of services and content, the key to attracting and keeping its community on this kind of platform. For 6Connex, this media launch is in any case an excellent way to highlight its services.