The NFL has entered into a gigantic 11-season TV broadcast contract with several channels and the Amazon platform, which for the first time secured exclusivity, according to a press release from the professional football league.
According to estimates from several American media, the global value of this new agreement, which will take effect in 2023 until 2033, would exceed 100 billion dollars (about 85 billion euros), a record in the history of human rights. sport on television.
The NFL would receive 10 billion a year
The NFL is engaged simultaneously with ESPN and ABC (Disney group), CBS (Viacom CBS), Fox (Fox Corporation), NBC (NBC Universal) and Amazon, which will each divide the matches.
The amount mentioned by the American media corresponds to approximately double what the NFL currently reports from the broadcasting of its meetings, as part of commitments made until 2022 inclusive.
For comparison, the NFL will receive, on average, between 9.5 and 10 billion dollars per year, according to American media, against 2.7 for the NBA and 1.7 for the MLB (or also 2.1 approximately for the Premier League, in England). The amount is also much higher than that of the total broadcasting rights for the last FIFA World Cup, estimated at three billion dollars (around 2.5 M €).
A spokesperson said that apart from the Amazon Prime Video service, each match would only be visible in the United States and via traditional television in the agglomerations of the two opposing teams that day, which almost assures the giant of the online commerce an exclusivity all media.
Amazon had so far adopted a cautious strategy, grabbing content cheaply and positioning itself as a complementary player in major sports. The contract with the NFL therefore marks a major shift, because the platform could drop, over the duration of the contract, about $ 14.5 billion, according to the annual estimate of the specialized site Sportico.
« An era of unprecedented stability (for the NFL) »
In addition to Amazon, the NFL has thus reached an agreement with its major partners so that its matches are broadcast live on their online platforms, namely Paramount + for CBS, ESPN + for ESPN, Peacock for NBC and Tubi for Fox.
» We are proud to extend our partnerships with the most innovative media groups on the market NFL boss Roger Goodell said. With the new collective agreement recently signed between the league and the players’ union, “ these distribution agreements will usher in an era of unprecedented stability for the league « , he added.