NFL – Apple Music replaces Pepsi as sponsor of the concert given at the halftime of the Super Bowl (Halftime Show)

Super Bowl 2019

After years of partnering with Pepsi, the Super Bowl halftime show is changing sponsors.

The National Football League (NFL) has indeed announced the signing of a multi-year contract with Apple Music. As part of the deal, the most-watched concert each year is rebranded as the « Apple Music Super Bowl Halftime Show. »

“We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the connection of music and music. technology. » Nana-Yaw Asamoah, senior vice president of partner strategy for the NFL, said in a statement.

The amount of this new contract has not been officially communicated but The Associated Press suggests that specialists expect the NFL to pocket at least $50 million a year for these concert rights.

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It should be noted that the Pepsi brand (Pepsico group) remains one of the partners of the National Football League this season.

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