After years of partnering with Pepsi, the Super Bowl halftime show is changing sponsors.
The National Football League (NFL) has indeed announced the signing of a multi-year contract with Apple Music. As part of the deal, the most-watched concert each year is rebranded as the « Apple Music Super Bowl Halftime Show. »
“We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the connection of music and music. technology. » Nana-Yaw Asamoah, senior vice president of partner strategy for the NFL, said in a statement.
The amount of this new contract has not been officially communicated but The Associated Press suggests that specialists expect the NFL to pocket at least $50 million a year for these concert rights.
— Apple Music (@AppleMusic) September 23, 2022
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It should be noted that the Pepsi brand (Pepsico group) remains one of the partners of the National Football League this season.