New World Sport, Wilfrid Mbappé consultant » PACA’s economic and political newsletter

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New World TV, the Togolese channel created in 2015, is the one and only holder of the broadcasting rights in French in the French-speaking countries of sub-Saharan Africa for the next FIFA World Cup 2022™.

This acquisition led, in addition to two existing sports channels, to the creation of three other channels: New World Sport 1, New World Sport 2, New World Sport 3, New World Sport 4 and New World Sport 5, New World TV will be therefore a group of channels which will exclusively offer, for all French-speaking African countries, the 64 matches with paying access to the World Cup, for broadcast in French.


For the first time in Africa, every day, the antenna will be 100% dedicated to the Football World Cup from 8 am to midnight. Three daily appointments will structure the schedule with a morning show, midday and the big evening show hosted by Salim Baungally.

For the first time in French-speaking Africa, the « Super match », the best poster of the day, will be offered in 6 languages: Wolof, Ewe, Bambara, Lingala, French and English.

According to an innovative « everywhere and for everyone » subscription model, aimed at allowing the middle classes to access the biggest sports competitions, New World Sport aims to be accessible everywhere, for everyone and at the best price and available on all media: tv, mobile phones, PC, tablets.


La Chaine is proud to have appointed Christian Jeanpierre as head of content. The latter surrounded himself with experienced journalists such as Smail Bouabdellah, Salim Baungally, Anthony Pla, Yoro Mangara, Séna Tchikou or Armel Ouaba. Viewers will also have the pleasure of finding and discovering renowned consultants such as Emmanuel Adébayor, Patrick Mboma, Basile Boli and Bonaventure Kalou. Coveted by many channels, Wilfrid Mbappé also chose the pan-African channel broadcasting from Togo.

Asked about the channel’s objectives, Me Louis Biyao, lawyer at the Paris Bar and spokesperson for the leaders of New World TV, said: « The objective of NW TV is to bring the public of French-speaking countries of sub-Saharan Africa to life. Saharan region of exceptional emotions. For the success of the project, NWTV has decided to surround itself with the best professionals in all fields: negotiation of TV rights, production, editorial… The channel has also given itself the mission of training African professionals who will operate, in the long term, chain « .

The full team and programs will be revealed shortly.

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