National Football League, NFL Players Association and Dapper Labs Announce New NFT Agreement to Create Exclusive Digital Video Highlights
Topics : New Products and Services, License / Marketing Agreements
An innovative digital experience involving the NFL, all 32 clubs and players that will allow fans to buy, trade and own NFTs featuring some of the most exciting and popular gameplay moments
NEW YORK and VANCOUVER, British Columbia, September 30, 2021 / PRNewswire / –The National Football League (NFL), the National Football League Players Association (NFLPA) andDapper Labs,today announced a collaboration to create exclusive NFTs (Non-Fungible Tokens) of digital video highlights for NFL fans. The deal aims to boost fan engagement by allowing them to collect digital Moments videos of the season’s best games using cutting-edge blockchain technology from Dapper Labs.
We are delighted to partner with Dapper Labs in the launch of NFL digital video collectibles, said Joe ruggiero, senior vice president of consumer products for the NFL. We believe that blockchain technology has great potential to enhance the NFL fan experience in the future and we are delighted to have Dapper Labs among our first collaborators in exploring this emerging space.
These all-new digital collectibles will give NFL fans the unique opportunity to collect and own NFTs featuring some of the most memorable and discussed Moments from top players throughout the season, including including current superstars and gaming legends. Plus, fans will have the opportunity to collect some of the greatest coins in NFL history.
From Hail Murray to the Minneapolis Miracle, the magic happens in NFL stadiums. As a league that continually raises the bar, we’re proud that the NFL and NFLPA have chosen Dapper Labs to provide NFL fans around the world with the moments they’ve been waiting for. We look forward to giving the more than 300million NFL fans the opportunity to own the game that matters to them and to engage in the sport in a whole new way, said. Roham Gharegozlou, CEO of Dapper Labs.
When the experience kicks off, NFL fans will find themselves immersed in a world that celebrates their love of the game. Fans will be able to purchase and open NFT packs featuring their favorite NFL heroes, show off their new NFT digital collections. and change Moments with other fans. They will also have the option of buying, presenting, selling or trading any of their Moments in a dedicated marketplace on Flow.
The irreplaceable nature of NFTs expresses what is special about the sports fandom. Our players are extremely excited that the NFLPA, together with our enterprising partners at Dapper Labs and OneTeam, are making this major breakthrough in the digital collectibles market, said Steve scebelo, chairman of NFL Players Inc. the marketing and licensing arm of the NFLPA. The unique greatness of the NFL players will continue to provide memorable moments, both in history and in real time throughout the season, which will only deepen the bond they have with their passionate fans.
OneTeam Partners, the NFLPA’s group licensing partner that leads its digital media business, facilitated the new agreement together with all parties.
The exclusive NFT experience launches later in the season and will take the fandom to the next level with access to amazing features, fan activations and community engagement that will put fans at the center of the game’s spicy action. of the NFL. For more information, visit nfl.dapperlabs.com
About the NFL Players Association
The National Football League Players Association (NFLPA) is the union of professional football players in the National Football League. Established in 1956, the NFLPA has a long history of recognizing and representing the interests of players. The NFLPA has shown that it will do whatever is necessary to ensure that players’ rights are protected, including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA had to de again was officially recognized as the union representing the players and has negotiated a historic Collective Agreement with the NFL. The sport will be governed by the current Collective Agreement until the 2030 NFL season.
About Dapper Labs
Dapper Labs, the company behind NBA Top Shot and the original developers of the Flow blockchain, uses blockchain technology to bring non-fungible tokens and new forms of digital engagement to fans around the world. Since its inception in 2018, Dapper Labs has given consumer enthusiasts a real stake by bringing them closer to the brands they love, allowing engaged and exciting communities to contribute, and nurturing new avenues for them to become themselves creators. Dapper Labs current studio partners include NBA, NBPA, WNBA, WNBPA, Warner Music Group, Ubisoft, Genies, and UFC. Notable Dapper Labs investors include Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga and AngelList, among others. To learn more about Dapper Labs’ products and mission, visit dapperlabs.com.
About OneTeam Partners
Created in November 2019, OneTeam Partners is a joint venture formed by the NFL Players Association (NFLPA), the MLB Players Association (MLBPA) and RedBird Capital Partners. OneTeam helps athletes maximize the value of their name, image and likeness rights by transforming interactions between athletes and businesses in four verticals: licensing, marketing, content and investing. OneTeam represents a range of business interests on behalf of the NFLPA, MLBPA, Major League Soccer PA, US Women’s National Team PA, WNBPA, and US Rugby PA.
Press contacts:National Football League (NFL) – LianaBailey,liana.bailey@nfl.com; DapperLabs – RachelRogers,rachel.rogers@dapperlabs.com
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