MLS and Twitter launch « Jersey Swap » activation


On the weekend of May 29, Major League Soccer (MLS) and Twitter will offer an activation that will allow some supporters to participate in the traditional post-match jersey swap and receive the one worn by one of the players from their favorite team.

Baptized « Jersey Swap », this activation is in reality not a real exchange as such but only a possibility of win a match jersey worn by a player.

To participate, MLS and Twitter invite each community of franchise fans to designate through the hashtag #JerseySwapEntry a person who should be honored for their societal actions.

Note that for this day of the MLS championship, the franchises will wear a special PRIMEBLUE jersey designed by adidas, the league equipment supplier, from recycled plastics from the oceans.



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