Match reaction videos: it’s going live

« We eat before, we take our camping chairs, we turn on the TV or the PC and let’s go. It’s only improvisation, there is no preparation! » Liam and Vincent form « The Fifa Twins » and currently have nearly 110,000 subscribers on Youtube. And if they are best known – as their name suggests – for their gaming content offered on FIFA Ultimate Team, the two twins also type, from time to time, tens of thousands of views thanks to a concept as easy as pie and now ultra democratized: reaction videos of football matches.

Born in the second half of the 2000s with a few Internet users filming their child or their grandmother in…




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