After exploring Europe, Socios.com is heading to America. The platform has partnered with Major League Soccer (MLS), the North American soccer league. However, no fan token will be offered at this time.
Socios.com goes to MLS
The information was confirmed this Wednesday, May 4 by both parties. The Socios.com fan token platform has tied a partnership with Major League Soccer (MLS)the premier soccer league in the United States, and its 26 professional soccer teams.
— Socios.com (@socios) May 4, 2022
The aim of this agreement is to offer fans greater involvement with their favorite club. MLS clarified that this would go through voting rights in polls on the future of the club, exclusive rewards and opportunities and even match prediction contests for special prizes.
With the highest viewership of all American sports in the 18-25 age bracket, MLS is the perfect playground for experimenting with a new way of living and supporting sport, through blockchain technology. This is what Chris Schlosser, Vice President of Major League Soccer puts forward:
“This partnership is going to have far-reaching positive impacts on our evolution and shine a light on what the universe of Socios fan engagement on the blockchain as a whole can be. MLS is the perfect place to start this educational journey in North America.”
This partnership should take effect during the 2022 MLS Championship season, having started in February and ending in October. The Socios.com brand should benefit from in-game advertising signage. For the moment, no other information has been communicated to us as to the duration and the amount of this agreement.
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Socios.com continues to expand
Socios.com is a platform dedicated to sports lovers. Through numerous partnerships, it allows fans to support their clubs in a whole new way. For example, by being the holder of a Paris Saint Germain fan token, it is possible to participate in club decisions, obtain discounts in stores, or attend special events.
Through this new partnership, Socios.com continues to expand his mark on the world of sport. Although already present in the United States through the National Basketball Association (NBA)the token fan platform was currently confined to European football.
According to its website, the Socios.com platform has now established partnerships with more than 125 top sports teams, in eight international leagues. In addition, most partnerships involve the creation of fan tokens.
This ecosystem seems very profitable for Socios.com, since the valuation of all the combined fan tokens is estimated at around $250 million. However, as explained above, the majority come from Europe.
For its part, the MLS has garnered over $800 million in total revenue in 2019, mainly through ticket sales and merchandising. Of course, we do not take into account the data for 2020 and 2021, which are strongly biased due to the restrictions linked to Covid-19.
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An initiative that divides fans
The announcement of this partnership was not unanimous with MLS fans. On the contrary, just scroll through the comments posted in response to advertisements of each football club in the league to find out. While some express disappointment, many people say they don’t understand the point.
These responses bear witness to the market’s lack of maturity and the need to educate people before offering them such novelties. However, they are also due to media coverage offered to the cryptocurrency industry by sports magazines.
For example, on April 29, the sports newspaper The Athletic published an article dedicated to Socios.com. Entitled “Socios.com plans to earn $150 for each person who buys a token”this one depicts the services of the platform as marketing strategies thoughts to create an effect of pump and dump on tokens, whose holders would be the victims.
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