Lamborghini renews and develops its partnership with Marconi Airport in Bologna – 4Legend.com – AudiPassion.com
Automobili Lamborghini’s partnership with Bologna’s Guglielmo Marconi Airport has been renewed and strengthened: Lamborghini’s showroom inside the passenger terminal now becomes a boutique in its own right, with merchandise sales accompanying exhibited vehicles. A new follow-me car, which accompanies aircraft on take-off and landing, sports a fresh and updated livery and, most notably, a unique Lamborghini Urus VIP shuttle service has been introduced, dedicated to customers of YouFirst, the VIP service at Bologna airport.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, said: “This special collaboration continues between our company and Bologna Airport. Lamborghini’s presence in this hub has a double value: it confirms our relationship with the region that hosts us and with which we have strong ties, but it is also an important « visiting card » for Bologna and international passengers. who are lucky enough to appreciate our brand up close. It is a local link but with a global vision, therefore in line with the Lamborghini philosophy. »
Nazareno Ventola, CEO and General Manager of Bologna Airport, said: “We are very pleased to strengthen our partnership with Lamborghini, one of the excellences in this field that best represents what our region offers in terms of innovation, style and competitiveness. This renewal has also led to the implementation of a new personalized service for our most demanding customers, which will allow them to live the Lamborghini experience as soon as they get off the plane: something unique that we found only at Marconi. »
The relationship that began in 2013 between Lamborghini and Marconi Airport has been extended until 2025. The first development of the renewed partnership is the complete restyling of the Lamborghini exhibition space located at the main entrance on the ground floor. floor of the terminal. Passengers from around the world can experience and enjoy Lamborghini, with a car on permanent display alongside fashion accessories for sale, as well as the ability to book factory and museum tours.
The Lamborghini Follow Car, in service since 2013, continues to delight passengers spotting the Huracán EVO as it accompanies planes down the runway. A new yellow and black livery is an evolution of the previous colourways, with an increased emphasis on the dynamism of the yellow super sports car: a black arrow starts from the front fender and opens completely at the rear, where it is accentuated by the Italian tricolor which splits in two following the lines of the rear fender. The yellow and black, which echo the Lamborghini logo, are also highly visible in all weather conditions.
The most exclusive development is the new Lamborghini Urus VIP shuttle. The one-of-a-kind personalized service is available by pre-booking the YouFirst airport VIP program. Passengers are greeted by a Lamborghini Urus and airport VIP staff, on arrival as they step off the plane and vice versa on departure, with the Urus transporting them to and from the terminal in the largest luxury.