From mid-2022, the Lamborghini Huracán range will become the first to integrate what3words, fully enabled by Alexa. With innovative global addressing technology, drivers can precisely navigate to exclusive locations and hidden gems in just 3 words. With voice defined as how we communicate with cars, this partnership signals a disruptive move to combine the best user experience with the smartest and most innovative technology.
Luca Giardino, Head of Connectivity at Lamborghini, said: “The future of mobility demands the most advanced technology, which is why Lamborghini today announces the deployment of what3words. Our drivers can experience the smoothest way to navigate by voice. »
what3words localization technology changes the way we approach addressing. He divided the globe into 57 trillion 10-foot squares and assigned each a unique combination of 3 words: a what3words address. For example, drivers can enter ///usual.trying.highs to navigate to the exact 10-foot square that offers the best view of the Golden Gate Bridge in San Francisco. The system will also work completely offline. Chris Sheldrick, CEO and co-founder of what3words said: “Traditional addresses aren’t suitable for voice input, and most of the time the best places don’t have addresses at all. Together, what3words and Alexa deliver the perfect solution for browsing, and with that a premium experience. Lamborghini drivers can now explore off the beaten track or find VIP entry to an exclusive location in just 3 words. »
The Lamborghini Huracán range is all about performance, control and innovation. The cars are equipped with the latest technology for exceptional performance, and navigation is no exception. Lamborghini is the first automotive brand to incorporate full Amazon Alexa control, and integration with what3words allows users to navigate to a precise 3 meter square with a simple voice command. Global automakers, logistics providers and mobility apps including Mercedes-Benz, Tata Motors, Lotus, Ford, Addison Lee, Hermes and Cabify have adopted what3words technology. The what3words app is free to download for iOS and Android and works offline in multiple languages, making it ideal for use in areas where the data connection is unreliable. What3words is also available on browsers via an online map.