LaLiga rights are auctioned off


By Carlos PIRES, the

LaLiga, the body that manages the Spanish football championship, has started the bidding process for the exclusive marketing of the rights to exploit the audiovisual content of the local championship, in Spain and Andorra.

The audiovisual content is divided into seven formulas, each made up of several packages, intended for the residential public and broadcast on pay television.

The main difference from the procedure that covered the seasons 2019/20 to 2021/22 is the structure in different alternative options, each with its corresponding lots. The inclusion of seven options allows interested operators to choose the option or options that best suit their preferences or operating capabilities, without the rigidity of having just one option. Once the offers received have been analyzed, LaLiga will award, in accordance with the award criteria described in the Procedure, only one of the options with their respective lots.

Likewise, the number of LaLiga Santander seasons on offer has been extended from three to five. In this sense, audiovisual operators who wish to make an offer can do so for a period of three, four and / or five seasons. The increase in the number of seasons allows a greater number of audiovisual operators to take an interest in this Procedure.

The deadline for submission of tenders will end on December 13, 2021 at 12:00 p.m. Interested operators will be able to send their requests to LaLiga until November 24, 2021 and the responses will be published on the official LaLiga website on December 1, 2021.

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