LaLiga joins forces with Snap to offer the best football content on Snapchat » PACA’s economic and political newsletter

Thanks to a Show Discover, a Snap Star account and numerous creative tools, including augmented reality experiences, Snapchatters will be able to enjoy the best of LaLiga content, such as the highlights of the week or the best goals.

LaLiga, one of the main football leagues responsible for organizing professional football competitions in Spain, and Snapchat, an application that allows people to express themselves, live in the moment, discover the world and fun together, today announced a partnership to bring the best of football to millions of young fans on Snapchat.

Through this partnership, LaLiga will bring the most premium Spanish football content to Snapchat’s global community of more than 347 million people who talk and watch sports and football on Snapchat every day. Snapchatters around the world will be able to enjoy weekly football highlights, historical archives, behind the scenes, best goals and saves of the year, through a dedicated Discover Show called LaLiga Show Time, as well as on Stories and Spotlight posted by LaLiga’s Snap Star account. The partnership also includes the creation of augmented reality Lenses experiences, cameos, bitmojis, filters and stickers.

This alliance reinforces LaLiga’s commitment to reaching new audiences by capitalizing on innovative digital technologies, and Snapchat’s expansion and growth strategy across the world.

“This agreement is a step forward for LaLiga in its strategy of digitalisation and reaching young audiences, as well as a reinforcement of our work on social media. Among the major European leagues, we are the leaders with the most social media followers, as we currently have more than 164 million, a record number. The Snap ecosystem tools also allow us to deliver quality LaLiga content to young fans,” says Alfredo Bermejo, Chief Digital Strategy Officer of LaLiga.

Football is the most popular sport in the world, with around five billion fans worldwide according to a FIFA estimate, and LaLiga is one of the most popular competitions, with broadcasters all over the world. As the sport’s popularity continues to skyrocket, new technologies like augmented reality, made-for-mobile content formats and digital platforms are transforming the football experience for fans. With its highly engaged community, augmented reality technology, Discover platform and the many footballers who are Snap Stars, Snapchat is transforming the way football fans experience and celebrate the sport.

Snapcode LaLiga Show Time

Alejandro Arenas, International Sports Partnerships, Snap Inc. said: “We are thrilled to partner with LaLiga, one of the world’s premier sports leagues, and to be able to bring premium football content to Snapchatters around the world. It’s Snap’s first-ever partnership with a major European league and the start of a new way for football fans to experience their sport, whether that’s watching match highlights, playing and sharing experiences. in augmented reality, or by dressing their bitmoji in the colors of their favorite team. »

Snapchat numbers

? Snapchat has a passionate and engaged global community of over 600 million monthly active users and 347 million daily active users.

? Snapchat reaches over 90% of 13-24 year olds and 75% of 13-34 year olds in over 20 countries.

? 205 million people watched sports content on Snapchat in 2021.

? In Q2, more than 40 Discover channels reached over 25 million global viewers each (Q2 2022 results).

? In Q2, the average daily number of Snapchatters ages 25+ engaging with publisher shows and content increased by more than 40% year over year.

About La Liga

LaLiga is a global, innovative and socially responsible organization that is a leader in the leisure and entertainment sector. It is a private sports association made up of the 20 anonymous sports companies (SAD) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and responsible for organizing professional football competitions in Spain. LaLiga is the football competition with the most fans on social media in the world, with more than 164 million fans on 17 platforms in 20 different languages. With its headquarters in Madrid (Spain), it is present in 41 countries through eleven offices and 44 delegates. The organization carries out its social action through its Foundation and was the first professional football league in the world to create a league for intellectually disabled footballers: LaLiga Genuine Santander.