Jersey sales: Stephen Curry dethrones LeBron James

As at the start of each year, the NBA takes stock of the players and teams that sell the most jerseys and merchandise.

Unlike last season and the three previous ones, we can also see that there is a change at the top of one of these two rankings, since Stephen Curry is now the player who sells the most jerseys, ahead of LeBron James ! On the other hand, even having become defending champions again, the Warriors failed to dethrone the Lakerswhich continue to lead in merchandise sales, despite mixed results collectively.

On the player side, Giannis Antetokounmpo and Luka Doncic made two great breakthroughs in the standings, as did Ja Morant, whose popularity continues to grow. Same for Devin Booker, who joins this Top 10 that Kyrie Irving leaves. Joel Embiid and Jayson Tatum lose a few places, unlike LaMelo Ball who wins again, while the « ghosts » Damian Lillard, Anthony Davis and Zion Williamson quickly found success.

But the real surprise of this Top 15 is obviously the absence of the reigning double MVP, Nikola Jokic, who is definitely struggling to be popular with the general public…

As for the teams, the Celtics and the Bucks are progressing well and climbing into the Top 5, from which the Sixers come out, but which the Bulls still occupy. The Nets also fall, as the Mavericks climb to seventh place, ahead of the Suns and Knicks.

Despite Ja Morant, the Grizzlies therefore do not appear in this ranking. Same for Nikola Jokic’s Nuggets, yet leaders in the West ahead of… Memphis, precisely.


1.Stephen Curry (+2)
2. LeBron James (-1)
3. Giannis Antetokounmpo (+4)
4. Luka Doncic (+4)
5. Kevin Durant (-1)
6. Ja Morant (+3)
7. Jayson Tatum (-2)
8. Devin Booker (+5)
9. Joel Embiid (-3)
10. Damian Lillard (entrance)
11. Trae Young (=)
12. LaMelo Ball (+2)
13. Anthony Davis (entrance)
14. Zion Williamson (entry)
15. Kyrie Irving (-5)


1. Lakers (=)
2. Warriors (+1)
3. Celtics (+3)
4. Bucks (+3)
5.Bulls (-1)
6. Sixers (-4)
7. Mavericks (entry)
8. Nets (-3)
9.Suns (-1)
10. Knicks (-1)

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