In the USA, the football league pledges $ 1 for each hashtag #KickChildhoodCancer
MLS is committed to the fight against childhood cancer. Throughout the month of September, the North American league and the tire brand Continental pledge to donate $ 1 to the NGO Children’s Oncology Group Foundation (COG), which specializes in research against cancer in children and adolescents. , for each tweet with the hashtag #KickChildhoodCancer.
Tweet #KickChildhoodCancer = MLS donates $ 1 to @COGorg
– Major League Soccer (@MLS) September 6, 2021
Almost a week after the start of the operation, there are already tens of thousands of tweets with the hashtag #KickChildhoodCancer. A real success that goes beyond the borders of North America. The proof is in France, where the hashtag is in 2nd place in trends on Twitter this Tuesday.
In addition to the campaign on Twitter, the MLS and the German manufacturer will set up various operations with clubs and players during the month of September, always with a view to raising awareness about the fight against cancer in children. The league has also launched a jersey collection especially for the #KickChildhoodCancer campaign and is committed to donating part of the proceeds to the COG.