How the NFL’s new Sunday Ticket deal could change sports viewing

The upcoming NFL Sunday Ticket deal could end up being the most important deal for the future of sports media in a generation.

As Commissioner Roger Goodell said earlier this month, Sunday Ticket should go to a streamer. Apple and Amazon are the leaders. In January in this newsletter, we first said that Apple was in the lead, and now most reports tend to agree, however, nothing is official

The deal will be worth billions and could encompass partial ownership of NFL Media, which includes Red Zone, NFL Network and It also seems possible that the soon-to-be-launched direct-to-consumer NFL+ will be part of the deal.

The deal will give Apple or Amazon a chance to demonstrate that they can lead distribution in live sports games with the most important product in American sports.

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