GoodYear extends contract with NASCAR

Good Year NASCAR

This is probably one of the longest partnerships in motorsport history and it will continue as GoodYear has just announced that it has extended its contract with NASCAR. The American tire manufacturer will therefore continue to exclusively supply NASCAR’s three national series in the coming years. The Cup Series, the Xfinity and the Truck.

The agreement is ultimately only an extension of the current contract which allows Goodyear to be designated as the “Official Tire of NASCAR”. The marque also retains title sponsorship of Darlington’s GoodYear 400 race.

“From our manufacturing plants to offices around the world, racing is ingrained in our culture, and the importance of our relationship with NASCAR is reflected in the quality, performance and engineering we put into every racing tire. Goodyear Eagle. Our performance on the track plays an active role in the success of the sport and inspires the development of our consumer tires, fueling our commitment to taking performance and innovation to the next level. »

said Richard J. Kramer. , president and CEO of Goodyear.

“Goodyear has been a trusted partner of NASCAR since 1954. They have played a vital role in our shared quest to deliver the best racing in the world. For over 25 years, Goodyear Eagle tires have been the only component that connects the stock car to the track. Our continued partnership will allow us to push boundaries and innovate for generations to come.

said NASCAR Chairman Steve Phelps.

The nearly 70-year relationship between Goodyear and NASCAR is built on shared values ​​of competition and innovation. As the sport evolved, the Goodyear Eagle racing tires also evolved, leading to the introduction of new tire technologies like the racing slick in 1972, the radial tire in 1989, the design of the multizone tread in 2013 and the development of the 18-inch Goodyear used on the Next Gen.

Goodyear produces more than 100,000 tires annually for NASCAR’s three national series.

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