FTX continues its sports policy in the NBA and NHL

FTX.US today announced deals with the Wizards (NBA) and Capitals (NHL) two Washington teams. And the timing to strike a deal with the Capital Hockey and Basketball team is no coincidence.

 » Being able to have a presence in Washington in this way goes hand in hand with our desire to work with everyone involved to make sure the crypto is done right.“Said Avinash Dabir, vice president of business development for FTX.US.

The agreements were concluded with Monumental Sports and Entertainment, which owns the WNBA’s Wizards, Capitals and Washington Mystics.

Additionally, FTX.US is now becoming the official cryptocurrency exchange for Monumental Sports Entertainment and its clients, as well as its partner NFT.

FTX relies on sports marketing

The cryptocurrency exchange made deals with two more NBA franchises in 2021.

In May, the company struck a 19-year deal with the Miami Heat, which includes naming rights to the team’s arena, with the FTX Arena replacing the former American Airlines Arena. Like the stock exchange’s deal with the Wizards, the Miami deal saw FTX become the  » official and exclusive partner of the Miami Heat cryptocurrency exchange« .

Earlier this month, FTX and the Golden State Warriors struck a $ 10 million international rights sponsorship deal.  » FTX is a company that caught our attention a few months ago. We think we are at the beginning of the beginning. We are all learning, and this space will change a lot“, Then declared Brandon Schneider, president of the Golden State Warriors.

Meanwhile, Coinbase won a huge NBA contract on its own by becoming the  » exclusive partner of the cryptocurrency platform From the NBA and WNBA.

This month, Coinbase also signed a new deal with NBA star Kevin Durant of the Brooklyn Nets. Kevin Durant, an early Coinbase investor, said at the time that he was still “ curious about the business side of things and always trying to learn from people I had the opportunity to meet along the way. « 

It’s not just FTX vs. Coinbase in the sporting push of crypto exchanges: Crypto.com has spent $ 700 million to put its name on the Staples Center in Los Angeles, in addition to recent sponsorship deals with the F1 team Aston Martin Cognizant, Paris Saint-Germain and Montreal Canadiens NHL.

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