Five amazing numbers about the 2022 Super Bowl


Posted on 13 Feb. 2022 at 10:01Updated Feb 13. 2022 at 13:29

It is an essential sporting event in the United States, but also a real show that goes beyond the framework of American football. The 2022 edition of the Super Bowl, the grand final of the American National Football League (NFL), will pit the Cincinnati Bengals against the Los Angeles Rams on February 13. The latter will play at home, in the SoFi Stadium in Los Angeles to close the 2021 season.

A year after a Super Bowl marked by the Covid, the 56th edition of this sporting event marks the return of tens of thousands of spectators who paid for their seats at high prices and advertising spots at astronomical prices. Here are 5 numbers to know about the Super Bowl 2022.

1. The average price of a ticket is around 8,000 dollars

According to the CBS channel and the Bloomberg agency, the average price of tickets for this edition is close to records. They are among the most expensive in Super Bowl history. On February 9, the average price of tickets was around $8,000, after having reached nearly $9,000 the previous week, according to some ticket sales and resale sites. The average ticket prices differ according to the ticket comparators and the period taken into account, but a few days before the event, it was necessary to pay nearly 5,000 dollars to obtain the cheapest seat, while VIP places sold at over $60,000 each.

By comparison, the average ticket price for the 2021 Super Bowl was around $8,000, although limited seating due to Covid-19 may have affected the figure.

According to several American media, the fact that one of the two teams plays at home and that its supporters do not have to pay for hotel and transport drives prices up, as does the location of the stadium, in a tourist destination. popular. Enough to make many disappointed on the side of Rams supporters who cannot spend so much money to support their team, reports the “Los Angeles Daily News”.

2. Up to $7 million for 30 seconds of advertising

Brands are willing to spend big bucks each year to run an ad during the most-watched TV program of the year in the United States. NBC, which will air the game on February 13, said it sold out all commercial slots during the game. Advertisers spent up to $7 million for a 30-second spot, according to the channel. In 2020, the precious sesame sold for $5.25 million, compared to $5.5 million in 2021. According to the Kantar Institute, the 2021 edition of the Super Bowl generated $434 million in advertising revenue, a figure about to be exceeded for the 2022 edition.

Of nearly 70 commercials sold, more than 30 are aimed at new advertisers, such as cryptocurrency companies FTX and Crypto.com. The advertisements broadcast that evening are an object of attention in their own right and are part of the American « show » that this evening offers. According to a survey relayed by « Forbes », 21% of those polled think that the advertisements are the main element of the Super Bowl (40%, on the other hand, believe that the game is the most important). Finally, 18% of respondents prefer the halftime musical show, which will be provided this year by Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar and Mary J. Blige.

3. Despite the Covid, 70,000 spectators in the stadium

While the stadium that hosted the 2021 edition of the Super Bowl was only filled to 30% of its capacity, the 70,000-seat SoFi Stadium will be full this year. Wearing a mask will be compulsory, as will proof of vaccination, negative test or recovery from Covid-19.

The Super Bowl is also the occasion for events of all kinds, outside the stadium. According to Forbes, 90 million Americans could attend or host a Super Bowl party this year, compared to 62.8 million in 2021. On average, Americans who plan to watch the Super Bowl plan to spend $78.92, largely on food and drink, but also on sports uniforms, televisions, or decorations.

4. 96.4 million viewers for the 2021 edition

From 2010 to 2018, the Super Bowl each year gathered an average of more than 100 million viewers on the networks of the official American broadcaster. As a reminder, the United States has 331.9 million inhabitants.

The 2021 edition had recorded the lowest number of viewers since 2007, with 96.4 million people watching the match on television. Streaming, on the other hand, had broken records: on average, 5.7 million people had followed the match on the internet, an increase of 65% compared to 2020, according to the broadcaster of this edition, CBS. In 2020, during a match still spared by the health crisis, the event had gathered more than 102 million viewers on the platforms of the Fox television network.

5. A $150,000 bonus for each player on the winning team

According to the NFL’s collective bargaining agreement, the winners of the « big game » closing the 2021 season will each win $150,000, while the losers will win $75,000.

This sum is added to the bonuses already obtained during previous matches. According to CNBC, in 2021, the Super Bowl-winning players – the Tampa Bay Buccaneers – each pocketed $130,000 for their victory, and the losing Kansas City Chiefs, $65,000 each.



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