Ferrari unveils its first SUV, the Purosangue


The prancing horse brand has just unveiled its first SUV, the Purosangue, thoroughbred in Italian. What to answer to the models of the competitors, in particular the Urus of Lamborghini.

Ferrari unveiled its first SUV on Tuesday, September 13, the Purosangue, thoroughbred in Italian. A model that was still missing in its range, while its main competitor, Lamborghini, launched its Urus in 2018, and most luxury brands already offer one or more models of its kind.

The Purosangue remains quite low for an SUV, with just under 1.6 meters in height.
The Purosangue remains quite low for an SUV, with just under 1.6 meters in height. © Ferrari

Unsurprisingly, the Purosangue takes up the latest design codes of the prancing horse brand. It remains relatively low for an SUV, with a height of 1.59 meters, almost 5 centimeters less than a Urus, for a length of 4.97 meters.

If Ferrari has released several 4-seater cars in its history, so-called 2+2 coupés (with two fairly small seats in the back), the Purosangue also asserts itself as the brand’s first four-door model and with seats rather generous for rear passengers. Small originality: antagonistic doors (or with inverted openings) « in order to facilitate access to the rear while preserving the compact aspect of this new model », specifies the press release from Ferrari.

The Ferrari Purosangue has antagonistic doors.
The Ferrari Purosangue has antagonistic doors. © Ferrari

There is also a 473-litre trunk, a record volume for a Ferrari and an important point for a vehicle that is intended to be family-friendly.

A V12 under the hood

A family vehicle, but still very sporty. Under the hood, we find the emblematic 6.5-liter naturally aspirated V12 with an output of 725 horsepower, 75 more than the Urus and a record for the category.

Under the hood, a 725 horsepower V12 engine.
Under the hood, a 725 horsepower V12 engine. © Ferrari

Ferrari insists in particular on its central front position, while its gearbox is placed at the rear, in order to optimize the distribution of the masses and the overall behavior of the vehicle.

Result: a 0 to 100 km/h announced in 3.3 seconds and a 0 to 200 km/h in 10.6 seconds, for a maximum speed announced at more than 310 km/h.

The interior of Ferrari's SUV, the Purosangue.
The interior of Ferrari’s SUV, the Purosangue. © Ferrari

Cultivate scarcity, even on an SUV

Ferrari does not communicate the prices of this Purosangue, but all pre-orders have already found takers with an unofficial price and excluding options of nearly 400,000 euros.

The idea thus remains to cultivate a certain rarity: the Purosangue should not represent more than 20% of the brand’s sales, with first deliveries expected in the second quarter of 2023.

A difference in strategy with Lamborghini, which has clearly made the Urus a commercial and development engine for the brand, making it possible to attract « 80% of new customers », explained its president Stephan Winkelmann at the end of August on the air of BFM. Business. Enough to also boost the mark’s margin to the bull, to nearly 46,865 euros on each car sold, according to the calculations of our colleagues at BFM Bourse.

It will therefore be interesting to see to what extent the Purosangue can play this role of cash cow for the world champion in the category: the brand with the prancing horse already generates more than 96,000 euros in profits per car sold, a record in the sector. automobile.

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