Ferrari boss: ‘Seeing a lot of our cars on the road is not the priority’


Benedetto Vigna details the strategy of the Italian manufacturer. “We have planned to increase our offer of electrified vehicles”, he announces in particular.

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NOTAppointed at the head of the Maranello brand for a year, Benedetto Vigna succeeded John Elkann, who had been acting since the departure of Louis Camilleri, at the end of 2020, for personal reasons. This 50-year-old Ferrari enthusiast walked around with a scale model in his pocket during childhood. It is now up to him to lead the execution of the new strategic plan unveiled during Capital Markets Day and to ensure that the objective of carbon neutrality by 2030 is achieved.

What is the roadmap that John Elkann has set?




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