FanDuel Expands NFL Alliance to All of North America

FanDuel expanded its partnership with the National Football League after becoming an official sports betting partner in Canada.

The partnership comes as the online casino, sportsbook and DFS operator looks to maintain its growth pace in Ontario, a province the group has hailed as a « huge moment for the industry » after putting its digital ecosystem online on April 4.

« With FanDuel’s partnership in Canada, we are able to provide unique and entertaining fan experiences that will continue to drive high engagement for both organizations, » said FanDuel’s President. Gavin KempDirector of Corporate Partnerships for NFL Canada.

« FanDuel is an established global leader in the gaming space and we’re excited to bring Canadian NFL fans even closer to the game. »

Under the terms of an expanded North American partnership, FanDuel will have the right to use official NFL and member club intellectual property in a variety of ways to authentically engage fans.

The brand will also have the rights to create NFL-themed free-to-play games and campaigns, including opportunities for users to win trips to NFL games, such as the Super Bowl. In addition, FanDuel advertising will feature prominently on NFL-operated digital platforms, including nfl.com.

“We are thrilled to expand our partnership with the NFL in Canada,” added the President of FanDuel. Dale HooperGeneral Manager of FanDuel Canada.

“Ontario sports fans are passionate about American football, and this collaborative effort will provide them with more ways to enjoy the sport with their friends and family in a fun and responsible way. »