Today, Fanatics formalized the takeover of Topps trading cards. An acquisition that confirms the strong ambitions of the American company in the collectible card market.
Leader in the merchandising of sporting goods throughout the world, Fanatics intends to diversify its marbles in the sports business. After launching a division dedicated to cards in 2021 with Fanatics Trading Cards, Fanatics offers itself Topps, one of the pioneering companies in the sector which operates in a hundred countries and offers numerous licenses such as Formula 1, UEFA, the Bundesliga, the MLS,… For its part, Fanatics Trading Cards recently acquired the rights of the MLB, the NBA and has an agreement with the NFL players’ union.
From yesterday, CNBC reported this purchase for an amount estimated at a few $500 million.
“Trading Cards and Collectibles is an important pillar of our long-term strategy to become the leading digital sports platform and we are excited to add a leading company to grow our business”, Fanatics CEO Michael Rubin said in a statement.
In addition to collectible cards, Fanatics should also enrich its offer with digital products to collect with NFTs.