Fan Experience – Pepsi launches the NFL season by offering a Tiny House in « Fan Cave » mode


For this new 2022-2023 National Football League season which begins tonight, Pepsi is activating its partnership with the NFL by offering a somewhat special Tiny House…

In the continuity of its activations for fans through the “Made For Football Watching” signature, the soda brand, as usual, has decided to go overboard with the “18 WEEK PACK”.

Pepsi has indeed built a tiny home that offers all the necessary comfort to follow the NFL season in front of a screen. From the outside, the « trailer » takes on the appearance of a pack of cans with the nod to 18 weeks of the regular season.

Inside the small house, there is a Flat screen TV that doubles as a fridge for cans (Pepsi Gametime Fridge TV), two « tiered » seats and stadium speakers, a kitchen equipped with a Pepsi toaster, a retractable bed, a bathroom equipped with a mirror like a collectible card, synthetic turf, food, a computer and of course many products derivatives in decoration. A small Fan Cave that will not be able to accommodate many guests…

To support the launch of this activation, Pepsi called on the young NFL retiree Andrew Whitworth.

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