Etisalat and STARZPLAY team up for exclusive broadcast and streaming rights for the 2021 ICC T20 Men’s World Cup in MENA.

  • MENA cricket fans will thrill and enjoy of the ICC Men’s World Cup action anytime, anywhere LIVE on CricLife Max
  • As part of the agreement with Etisalat, STARZPLAY will also broadcast CricLife channels online. and CricLife2 from Etisalat

Tunisia Tribune (Etisalat and STARZPLAY) – Etisalat, one of the world’s leading telecommunications groups in emerging markets, today announced that it has secured the broadcast rights to the most anticipated and most anticipated ICC Men’s T20 World Cup from Star TV Network. rich in action, across the MENA region. Etisalat will partner with STARZPLAY, the leading subscription video-on-demand (SVOD) service in the MENA region, to ensure that all cricket fans in the region enjoy full coverage.

The broadcasting rights for the MENA region belong exclusively to Etisalat and the partnership with STARZPLAY will give cricket fans access to the 45 matches that will take place in the United Arab Emirates and Oman from October 17 to November 14, 2021.

Cricket fans in the region eagerly awaiting the 2021 ICC T20 Men’s World Cup can enjoy all the frenzy of cricket and experience the matches on CricLife Max via Etisalat’s eLife TV, Switch TV and the STARZPLAY app in UAE. Subscribers from other MENA regions have access to it exclusively via STARZPLAY. CricLife Max broadcasts all matches live, along with highlights, pre-match and post-match analysis, with their full reruns on other CricLife channels.

Cricket is already a permanent program on Switch TV. Now, thanks to the agreementetisalat-and-starzplay-associate-for-the-exclusive-broadcasting-and-streaming-rights of the t20-de-licc-men’s-world-cup- 2021-dans-la-region-mena with Etisalat, STARZPLAY will also broadcast the CricLife and CricLife2 channels. These hold the rights to the home matches of various cricketing nations, such as India, Pakistan, South Africa, New Zealand, the West Indies as well as the exciting T20 leagues like the Pakistan Super League and the Caribbean Premier League.

Khaled Elkhouly, Director of Consumer Affairs, Etisalat, said: “There is no other supplier better positioned in the UAE to offer sports fans the full breadth of sporting action. ELife customers have access to an unprecedented offering to watch live sports from the best providers in the region. Our investment in bringing the best of cricket action to the UAE and beyond will only strengthen our dynamism. Partnering with STARZPLAY not only for the ICC T20 Men’s World Cup, but also for our CricLife channels will allow more fans to see their teams playing in more places than ever before in the Gulf. « 

Danny Bates, Commercial Director of STARZPLAY, said: “We have constantly strived to provide live sporting events to our subscribers, and nothing beats the joy of bringing the ICC T20 Men’s World Cup action to the region. This is a prestigious victory for us, and we thank our long-standing partners, Etisalat as well as Star TV Network, for their support. With cricket being widely followed in the region, we are filling a gap for our subscribers, who can now watch all of the cricket action live from this exciting T20 Championship. Our goal is to become the ultimate benchmark in TV entertainment and we will continue to explore new and innovative ways to deliver the best sports experience to our subscribers. « 

Harry Griffith, (Head of Syndication, Star TV Network), said, “This is an innovative collaboration that will achieve the greatest reach ever for an ICC event in the region. We are excited to partner with Etisalat and STARZPLAY to improve coverage of the ICC T20 Men’s World Cup in the Middle East. With the event taking place in the United Arab Emirates and Oman, it is essential that the tournament is more accessible than ever. It’s a really exciting time for all cricket fans in the Middle East. « 

Cricket fans can enjoy these matches from the comfort and safety of their home anytime, anywhere and on any device with eLife TV, Switch TV, STARZPLAY and eLife ON.


STARZPLAY ( is a subscription video-on-demand service that broadcasts Hollywood movies, TV shows, documentaries, series simultaneously with the US, as well as children’s entertainment and content. in Arabic, in 20 MENA countries and Pakistan.

The service offers thousands of premium titles, including exclusive STARZPLAY original content such as Baghdad Central, STARZ original content such as Power, Outlander, Spartacus and The White Queen as well as quality content with additional channels such as discovery +, UFC Arabia, BluTV, Premier Sports and AD Sports.

STARZPLAY has forged ties with a host of renowned international studios, including MGM, 20th Century Fox, Disney, Warner Bros, Universal, Discovery and Fox International Channels.
STARZ (, a Lionsgate company (NYSE: LGF. R, LGF. B) and State Street Global Advisors (SSGA) are the main investors as well as SEQ Capital Partners and Delta Partners, investment companies in media and technology. In early 2021, STARZPLAY secured its first independent funding in the order of US $ 25 million (approx. AED 92 million) from Abu Dhabi-based Ruya Partners.
With over 1.8 million subscribers, STARZPLAY enables subscribers to watch its content in full HD and 4K through most Internet-enabled devices, smart TVs and game consoles, and is widely available on regional IPTV services. . Its iOS and Android apps, installed on more than three million devices, also allow you to download content to read offline.

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