Concept: Apple Sports, an app merging Apple News and Apple TV+ dedicated to sports


For many months, Apple has been investing more and more in the field of sports and the broadcasting of matches on its Apple TV+ service. Thus, sport is on the way to becoming a major component of the Cupertino side.

Apple the future queen of sport on TV?

Apple already owns the rights to the Major League Baseball (MLB) with Friday Night Baseball. In addition, it broadcasts the matches of the Major League Soccer (MLS). Its service thus becoming the official broadcaster of all soccer matches until 2033. In addition, the latest rumors suggest a possible desire to recover the Sunday Ticket in NFL.

It was enough for designer Parker Ortolani to imagine what Apple Sports could give, a concept of application entirely dedicated to sports on iOS and watchOS.

Concept: Apple Sports, an app merging Apple News and Apple TV+ dedicated to sports

A hybrid interface and content

As the name suggests, this would be a unique sports-themed offering.. There would be several series, such as live information, the broadcast or replay of matches (with real-time score developments), monitoring of teams, players or favorite leagues. His idea is therefore to merge Apple News and Apple TV while offering a ultimate sports experience.

At the interface level, we will find the navigation and design of the TV app. But the latter would not only be used in the Apple catalog and would also recover content from third-party broadcasters like ESPN (even if we imagine this kind of deal unlikely). Little icing on the iPhone, it even renews the system of player cards – very popular in the United States – and imagines virtual and animated cards (Panini Plus style or Wizard Map in Harry Potter, since they would be animated), to see photos, stats and the latest updates on their favorite players.

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