This Wednesday, the Premier League formalized the signing of a partnership contract with Castrol.
As part of this sponsorship contract, which will come into force from January 2022, the motor oil brand will notably be associated with the Premier League Golden Awards.
« This partnership gives us an excellent opportunity to present and market the range of new Castrol products » said Mandhir Singh, CEO of Castrol, in a press release.
For Castrol, this sporting partnership is not a first. In the past, the brand has been a partner of FIFA and UEFA.
In 2014, Castrol notably staged Neymar, pilot Ken Block, freestyler Séan Garnier and Cafu in a video mixing football and Gymkhana.