CAN TotalEnergies 2021 in Cameroon: Visa announces a « digital payments and unique experiences » offer


Visa, the exclusive digital payment service provider for the 2021 Total Energy Africa Cup of Nations (CAN), marks this year’s competition in Cameroon by creating unique new experiences for cardholders and football fans and in seeking to help expand access to the financial system in Africa, according to a note received by Abidjan.net.

Visa is a global payments technology company that connects the world through the most innovative, reliable and secure payment network, enabling individuals, businesses and economies to thrive, adds the note. The company is currently serving 17 French-speaking and Portuguese-speaking countries in West and Central Africa, but is also present in all sub-regions of Africa. In close partnership with governments, financial institutions and small businesses, Visa is committed to helping accelerate economic transformation by enabling access to digital payments on the continent.

Visa offers a unique experience to Cameroonian children aged 8 to 12, accompanied by a tutor, the possibility of participating in the Player Support Program and entering the field before CAN matches with a player from professional football. These places are allocated through a series of activities, including promotions with Visa and a partnership with Green Girls, an organization that trains young African girls to produce energy from the sun and waste in rural communities. In addition, Visa card holders and football fans who will visit the stadium during the tournament in Cameroon and pay with their Visa card will have the opportunity to earn unique CAN memorabilia signed by international football star Didier Drogba.

“Visa has a long history of supporting world-class football and this association builds on our mission to bring the best of our sponsorship experience to Africa. We are delighted to offer Cameroonians and Africans a unique opportunity to take advantage of all the fervor of CAN, and to be the exclusive supplier of payment services during this exciting tournament.

Africans love football and our sponsorship allows us to share this passion and support local businesses throughout the French-speaking region. It also gives us an exceptional platform to bring the benefits of Visa payment technology to our local communities, customers, partners and supporters, as we all come together to support the best of African football, ”says Ismahill. Diaby, Managing Director of Visa for West and Central Africa.

Visa started its partnership with the African Football Confederation (CAF) in 2018 to support the CAN tournament in 2019 and 2021. Visa is the exclusive provider of digital payment at all venues during the football tournament and the option of preferred payment for tickets purchased in person and online. Visa will also connect the most passionate and engaged audiences on the African continent through its powerful payment network and create unique and unforgettable experiences for African football fans.

The African Cup of Nations is a biennial international African men’s football championship, organized by the African Football Confederation (CAF). This edition of the tournament is scheduled to take place from January 9 to February 6, 2022.

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