With 2022 just days away, women’s dating app Bumble has shared its impressions of 2021. The company claims that more than one billion matches were made on Bumble globally in 2021, showing an increase in more than 25% compared to matches made in 2020. Similarly, more than 9 billion messages were exchanged on the platform globally in 2021, an increase of almost 40% compared to 2020. The increase in interactions could be attributed to a state of normality in the world, mainly before the spread of the new variant of the omicron coronavirus. This basically means that users probably interacted with more people on the platform because they were less hesitant to go out at the start of the year.
According to Bumble, the greatest number of messages were exchanged between October and early November in 2021, as singles around the world headed towards the start of « online dating season ».
Speaking to the Indian market, the company revealed that the most popular Bumble profile badges are ‘Exercise’, ‘Date Intentions’, ‘Drinking’ and ‘Education’. These badges allow users to make their habits and tastes known to other users of the platform.
In a press release, the company points out that “2021 was the year of intentional dating where singles were eager to build more meaningful connections than ever before. Thus, the “Dating intentions” badge is one of the most used filters in 2021 by members. When it comes to interest badges that users use to talk about their hobbies, the most popular choices are « Movie & TV », « Food & Drink », and « Sports ». In 2021, action and adventure along with comedy were the two favorite genres of Indians who adopted the “Film and TV” interest badge on their Bumble profile. While Bollywood was another top choice for Millennials, anime was the most popular genre among Gen Z.
Interestingly, coffee is the favorite drink of Indians who chose the Food and Drink interest category, followed by beer, foodie and biryani. As you might expect, cricket, football, and badminton are among the top sports shown on Bumble profiles in the country.
- What is the first thing you find attractive in someone?
- What’s your favorite comfort food?
- What is the thing that obsesses you right now?
Dating in 2022: Tips to improve Bumble
Bumble also offered some tips for using the app, as we will see in 2022. It says that the most popular time to be on Bumble is between 7 p.m. and 10 p.m., especially during weekdays. Also, users who add more photos and use prompts are more likely to get matches.
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