BKT enters basketball by sponsoring Euroleague

The Indian group BKT does not seem to lack the means to strengthen its notoriety in Europe. It already sponsors football, including the BKT league in France, and has just announced that it is now a premium partner of the Euroleague Basketball for a period of three years, until the 2022/2023 season. . The manufacturer, specializing in agricultural and civil engineering tires, will thus benefit from significant media exposure at each match of this competition, bringing together the 18 best European basketball teams and representing 14 countries.

Recall that BKT already sponsors the competitions of Monster Jam, Spanish LaLiga football and Italian Serie BKT, Australian cricket with the KFC Big Bash League and Indian cricket with the T-20 League.

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