Barça would negotiate a record amount for their shirt sponsor
According to the Spanish press, Barça would have received a sponsorship offer of more than 80 million euros per year from VeganNation, an American cryptocurrency company. A record amount.
Which sponsor will appear on Barca’s shirt next season? While the contracts of Rakuten and Beko, the two historical partners of the club, expire at the end of the season, several multinationals have come forward to succeed them.
According to the Spanish media Sport, the American company VeganNation would be willing to pay more than 80 million euros a year to appear on the front of the shirt, the sleeve, as well as on training clothes. It would be the highest sponsorship deal in football history.
Negotiations since November
VeganNation specializes in cryptocurrency and focuses on the development of a « greener » economy. always according to SportVeganNation has been in negotiations with Barça since November and its CEO is said to have already met with Joan Laporta, as well as Ferran Reverter, general manager of the club, and Juli Guiu, head of marketing.
Before VeganNation, Barça had already received, according to the Spanish press, an offer from Spotify, the Swedish music streaming giant, proof that even if Barcelona is in financial and sporting difficulties (5th in La Liga), the club remains attractive to eyes of the sponsors.