Axel Collet moves from Cupra to Lamborghini


Responsible for Cupra France since September 2020, Axel Collet has joined another brand of the German group. He has just been appointed head of marketing and press relations for Lamborghini West Europe.

Axel Collet has been appointed marketing and press relations manager for Lamborghini West Europe.

Axel Collet has just been promoted within the Volkswagen group. The Cupra brand manager for the French market has, since the beginning of April 2022, taken responsibility for marketing and press relations for Lamborghini West Europe.

He has evolved within the Volkswagen universe since his arrival from General Motors in 2011. Axel Collet first took on the role of product manager at Seat, in particular for the Ateca. In 2015, the brand then entrusted him with responsibility for regional sales.

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On the strength of this fruitful experience, Seat relied on him to develop new distribution formats, such as the City Store in Orléans (45). He had been the head of Cupra France since September 2020.

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